Responsibilities:
- Campaign Management: Plan, execute, and oversee marketing campaigns across digital, print, and online channels, ensuring alignment with sales goals and targeting key audiences.
- Content Creation: Develop and manage engaging content for various platforms including social media, and advertisements to promote products and services.
- Website and SEO Management: Regularly update the company website with optimised content to improve search visibility, enhance user experience, and support lead generation.
- Lead Generation: Work with the sales team to develop and execute strategies for lead generation, including digital ads and promotions.
- Analytics and Reporting: Track, analyse, and report on the performance of marketing campaigns, including website traffic, social media metrics, and lead generation, using KPIs to inform strategy.
- Brand Management: Maintain consistent brand messaging across all marketing materials and platforms, ensuring alignment with the company’s vision and values.
- Collaborate with the Sales Team: Work closely with the sales team to align marketing efforts with sales goals, provide them with necessary marketing collateral, and ensure marketing and sales strategies complement each other.
- Market Research and Competitor Analysis: Conduct market research to understand customer needs, industry trends, and competitor activities, providing insights to refine marketing strategies.
- Budget Management: Managing the marketing budget.
- Email Marketing Campaigns: Design and execute email marketing campaigns, ensuring they are tailored to different departments
- Social Media Management: Manage and schedule posts on social media platforms, engaging with followers and ensuring brand consistency across all channels.
- Content Calendar Management: Maintain and update a content calendar to ensure timely execution of campaigns, content, and communications across various platforms.
- Monitor Industry Trends: Stay updated on industry developments, emerging trends, and new marketing tools, integrating relevant findings into the marketing strategy.
- Internal Communication: Act as a liaison between the marketing team and other departments, ensuring seamless communication and collaboration on cross-functional projects.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 1/2 years of experience in a marketing role.
- Proficiency in digital marketing platforms, social media management tools, email marketing platforms, and Google Analytics.
- Strong understanding of content marketing, and lead generation strategies.
- Excellent written and verbal communication skills, with a strong attention to detail.
- Proven ability to create engaging content for various audiences and platforms.
- Experience with website management and content management systems (CMS).
- Ability to prioritise tasks, manage multiple projects, and meet deadlines.
- Strong analytical skills with the ability to interpret data and provide insights to drive decision-making.
- Creative problem solver with a proactive attitude and a passion for marketing.
Additional Skills & Attributes:
- Experience with design software (e.g., Canva, Video Editing Abilities, Adobe Creative Suite) is a plus.
- Ability to work independently and as part of a team.
- Knowledge of marketing automation tools and CRM platforms is an advantage.
- Strong organisational skills and the ability to handle a variety of tasks at once.
- Eagerness to learn and stay updated on the latest marketing trends and tools.
How To Apply :
Please email cv with Profile Photo to : West Coast Personnel
Marketing Coordinator position available in Western Cape, Cape Town. This job position was posted by West Coast Personnel. The job has been posted as a char8000 ad on 2025-02-26 at 01:34:44 in the Sales Marketing category
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