Gauteng: Head of Marketing posted by Creative Leadership Solutions

• National Senior Certificate
• Relevant tertiary qualification in Marketing, Digital Media, or a related field (advantageous)

Minimum applicable experience (years):

• 5+ years

Required nature of experience:

• Managing and optimising paid media campaigns (Google Ads, Meta Ads, LinkedIn Campaign Manager)
• Website management and maintenance (WordPress, ModX)
• SEO implementation and optimisation
• Data tracking and analytics (GA4, Tag Manager, Looker Studio)
• CRM and email automation (ActiveCampaign, Mailchimp, SuperOffice, FocusPro)
• Social media management and content coordination across B2B channels
• Project and workflow management using tools such as Jira, Notion, or Atlassian. 

Skills and Knowledge (essential):

• Strong analytical and technical ability
• Excellent written and verbal communication skills in English
• Proficiency in Google & Meta ecosystems
• Competence in SEO, website optimisation, and analytics tools
• Creative coordination and understanding of brand consistency
• Ability to manage multiple client projects efficiently

 KEY PERFORMANCE AREAS:
Paid Media (Primary Focus)

• Manage and optimise Google Ads (Search, Display, YouTube, Performance Max).
• Manage Meta Ads (Facebook, Instagram) and LinkedIn Campaign Manager.
• Develop audience targeting strategies, keyword research, and ad copy.
• Run A/B tests and track ROI using UTMs and Google Tag Manager.
• Deliver monthly performance and ROI reports.

Website Management

• Maintain and improve WordPress and ModX websites (front-end updates, plugin management, backups).
• Handle hosting, FTP (via FileZilla), and technical troubleshooting.
• Ensure SEO best practices (site speed, metadata, schema).
• Implement tracking integrations with GA4, Tag Manager, and Search Console.
• Conduct monthly technical and content updates.

 Email & CRM Automation

• Use ActiveCampaign or Mailchimp for campaign setup and automation.
• Manage segmentation, lists, and deliverability.
• Integrate with CRM tools such as SuperOffice and FocusPro.
• Automate lead flows and set up trigger-based campaigns.

SEO & Analytics

• Use Google Analytics, Search Console, and Looker Studio for insights and dashboards.
• Provide quarterly reporting on organic and paid performance.
• Track keyword ranking and monitor competitive performance.

Social Media & Creative Coordination

• Manage LinkedIn, Facebook, Instagram, YouTube, and Threads presence.
• Schedule and monitor posts via Metricool or similar tools.
• Coordinate content, tone, and design with internal or outsourced creatives.
• Maintain visual and brand consistency across all channels.

Project & Workflow Management

• Use Jira, Notion, and FocusPro for task tracking.
• Maintain marketing documentation in Atlassian Marketplace.
• Coordinate weekly check-ins with team members (Thato, Karien, Phillip).
• Present progress in monthly and quarterly reviews.

Other:

• Proficient in Afrikaans and English
• Own transport and license

Extra Capability (Bonus Skillset): Design & Visual Content
(Not essential, but advantageous)

• Skilled in Canva and Figma for layouts, visual mock-ups, and campaign design.
• Ability to adapt social visuals, simple print layouts, and presentation decks.
• Basic familiarity with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Rush).
• Understanding of brand consistency and responsive design principles.