Gauteng: Marketing Assistant posted by Fusion Personnel

• Certification, Diploma or Degree in Marketing or related
• Minimum of 1 year of proven experience in social media marketing and digital content management.
• Hands-on experience in managing and growing social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.).
• Experience in updating and maintaining websites, including uploading new content and optimizing for user experience.
• Working knowledge of SEO principles and Google marketing tools (Google Ads, Google Analytics, Search Console).
• Experience in content writing, editing, and editorial production for online or print media.
• Familiarity with ChatGPT or similar AI tools for content creation, customer engagement, and automation.

Key Duties and Responsibilities

• Manage and grow the company’s presence across all social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.).
• Plan, create, and schedule engaging social media content to drive traffic and increase audience engagement.
• Regularly update and maintain company websites with new content, news, and promotional materials.
• Implement SEO best practices to improve website visibility and ranking on Google and other search engines.
• Develop and manage Google Ads and other digital marketing campaigns to maximize reach and ROI.
• Write, edit, and proofread editorial content for online and print publication.
• Utilize ChatGPT and other AI tools to assist in content creation, customer engagement, and marketing automation.
• Monitor analytics and generate performance reports to measure campaign effectiveness.
• Collaborate with the marketing and design teams to ensure consistent brand messaging across all channels.