<p><strong>Key Responsibilities:</strong></p><p><strong> </strong></p><p>Develop and execute comprehensive digital marketing strategies that integrate SEO, PPC, social media, email marketing, content marketing, and display advertising.</p><p> </p><p>Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising campaigns to maximize ROI.</p><p> </p><p>Utilize Google Analytics, Google Tag Manager, and data visualization tools to track, analyze, and optimize performance.</p><p> </p><p>Implement conversion rate optimization (CRO) strategies across landing pages, forms, and digital assets.</p><p> </p><p>Develop and oversee remarketing and retargeting campaigns to increase brand engagement and customer retention.</p><p> </p><p>Manage and execute content marketing initiatives, including blog posts, infographics, and video content.</p><p> </p><p>Handle social media marketing across platforms such as LinkedIn, Instagram, Twitter, and Facebook.</p><p> </p><p>Lead email marketing campaigns, including automation, audience segmentation, and A/B testing.</p><p> </p><p>Create and edit graphics and video content for marketing campaigns.</p><p> </p><p>Collaborate with internal teams and external agencies to execute campaigns effectively.</p><p> </p><p>Stay up to date with the latest digital marketing trends, tools, and best practices.</p><p> </p><p><strong>Key Skills &amp; Experience Required:</strong></p><p> </p><p>5+ years of experience in digital marketing, with a strong focus on SEO, PPC, and paid social media advertising.</p><p> </p><p>Proven track record of successfully improving search engine rankings and increasing organic traffic.</p><p> </p><p>Expert knowledge of Google Ads, Google Analytics, and Google Tag Manager.</p><p> </p><p>Experience in setting up and optimizing Google Search Console, Google My Business, and Google Merchant Center.</p><p> </p><p>Ability to manage large PPC budgets efficiently, optimizing for the best cost-per-acquisition (CPA) and return on ad spend (ROAS).</p><p> </p><p>Strong analytical skills with experience in data-driven decision-making and performance reporting.</p><p> </p><p>Experience in email marketing tools such as Mailchimp, HubSpot, or ActiveCampaign.</p><p> </p><p>Proficiency in design software, must e able to design (Adobe Creative Suite, Canva, Figma, or similar).</p><p> </p><p>Basic HTML, CSS, and JavaScript knowledge is a plus.</p><p> </p><p>Strong copywriting skills for ad creatives, landing pages, and social media posts.</p><p> </p><p>Excellent project management skills with the ability to juggle multiple campaigns.</p><p> </p><p>Experience with A/B testing, audience segmentation, and personalization strategies.</p><p> </p><p>Strong problem-solving abilities and a growth-driven mindset.</p><p> </p><p> </p><p><strong>Preferred Qualifications:</strong></p><p> </p><p>Certifications in Google Ads, Google Analytics, or Facebook Blueprint.</p><p> </p><p>Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.).</p><p> </p><p>Background in eCommerce or B2B lead generation.</p><p> </p><p>Knowledge of UX/UI principles and website optimization.</p><p> </p><p>Experience working with AI-driven marketing tools and automation.</p><p> </p>