Job Description
About the Role
WatersEdge Solutions is partnering with an international logistics and compliance company to bring on board a dynamic Digital Marketing Specialist. This role is ideal for a data-driven marketer with hands-on experience in paid media and inbound lead generation, particularly in the B2B SaaS space.
Key Responsibilities
- Develop and manage paid media goals and KPIs
- Implement full-funnel inbound lead generation strategies
- Create, manage, and optimise ad campaigns on LinkedIn and Google
- Analyse performance metrics and provide actionable insights
- Collaborate with content and design teams on campaign assets
- Report on campaign KPIs weekly and monthly
- Stay updated on trends in paid media and digital marketing
- Contribute to broader marketing initiatives and growth goals
Requirements
- 13 years of experience in Digital Marketing, PPC, or SEM
- Bachelor’s degree in Marketing, Communications, or related field
- Strong experience in B2B, preferably SaaS or professional services
- Hands-on experience with LinkedIn Ads, Google Ads, and HubSpot
- Proficiency in MS Excel and Google Analytics
- Excellent written and verbal communication skills
- Strong project management and time management skills
- A data-driven mindset with a passion for performance marketing
Qualifications
No qualifications mentioned.
Salary & Benefits
Salary information not provided.
Nice to Have
- Experience with A/B or multivariate testing
- Background managing moderate to large-scale B2B accounts
- Knowledge of inbound marketing and content strategy
- Creative input in copywriting and ad visuals
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Gauteng
The IT and computer industry is one of the most dynamic and growing sectors in Gauteng, with a thriving job market that offers a wide range of opportunities for career advancement.
In terms of salary ranges, IT professionals in Gauteng can expect to earn anywhere from R800 000 per annum for junior positions to over R2 million for senior executives. The average salary for software engineers is around R1.5 million, while data analysts can earn between R900 000 and R1.2 million. With experience and skills, IT professionals in Gauteng can expect significant salary increases, with some roles offering bonuses and benefits that can increase their overall remuneration.
To succeed in the IT industry in Gauteng, candidates need to possess a range of key skills, including programming languages such as Java, Python, and C++, as well as experience with databases, cloud computing, and cybersecurity. Strong problem-solving skills, attention to detail, and excellent communication skills are also essential for success in this field. Additionally, knowledge of ITIL (Information Technology Infrastructure Library) and Agile methodologies can be highly valued by employers.
Several major companies and industries in Gauteng are currently hiring IT professionals, including technology firms such as Microsoft, IBM, and Oracle, as well as banks and financial institutions like Standard Bank and Nedbank. The finance industry is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.
Career growth opportunities are abundant in the IT industry in Gauteng, with many companies investing heavily in employee training and development programs. With experience and skills, IT professionals can move into senior leadership positions or start their own businesses, while also pursuing further education and certifications. The Johannesburg Stock Exchange (JSE) is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.
Overall, the IT industry in Gauteng offers a wide range of exciting career opportunities for job seekers with the right skills and experience. With salaries that are competitive with those offered by major companies globally, there has never been a better time to pursue a career in this dynamic and rapidly evolving field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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