Johannesburg: Senior Digital Media Strategist / Head of Digital Media posted by Ad Talent Africa

Who are we: A leading highly creative integrated dynamic advertising agency

Who are we looking for:

Currently seeking a highly skilled and dynamic individual to join our team as a Senior Digital Media Strategist/Head of Digital. The agency, located in the vibrant heart of Sandton, boasts a solid client base in the FMCG space, offering a stimulating environment for professionals who thrive on innovation and strategic thinking.

What will you do:

In this key role, you will be responsible for identifying the most effective digital platforms and channels for our clients’ campaigns, aligning strategies with target audiences, objectives, and budget considerations. Your expertise will be crucial in monitoring and optimizing ongoing campaigns, and we are looking for someone who is technically adept, particularly in the realm of tracking and reporting best practices.

• Strategically identify optimal digital platforms and channels for client campaigns.
• Align campaign strategies with target audience profiles, objectives, and budget constraints.
• Monitor and optimize ongoing campaigns for maximum effectiveness.
• Demonstrate technical proficiency in tracking and reporting, ensuring best practices are adhered to.

What do you need:

• Proven experience in digital media strategy, with a focus on the FMCG sector.
• Technical proficiency in tracking and reporting methodologies.
• Strong analytical skills to optimize campaign performance.
• Excellent communication and collaboration skills.