Durbanville: Senior Web Developer (WordPress & Automation) posted by I Grow Wealth Investments

• Proven experience (5+ years) as a Web Developer, ideally in a Senior or Lead role.
• Expertise in WordPress development, including themes, plugins, and custom functionality.
• Must-have experience in Shopify development (store setup, theme configuration, and customisation).
• Hands-on experience with API and webhook integrations, specifically PropData → WordPress integrations.
• Strong understanding of Zapier and other automation tools.
• Experience integrating and managing Zoho CRM or similar platforms.
• Solid grasp of web performance optimization, security, and SEO fundamentals.
• Familiarity with PHP, JavaScript, HTML5, CSS3, and MySQL.
• Excellent problem-solving and project management skills.
• Strong communication skills and the ability to work cross-functionally with marketing and operations.

Required skills:

• Self-starter with a strong sense of ownership and accountability.
• Ability to prioritise and manage multiple projects, deadlines, and stakeholders at once.
• Comfortable working in a fast-paced environment with changing priorities.
• Strong attention to detail and a commitment to high-quality delivery.
• Collaborative team player who can work closely with marketing, design, and operations.
• Strong organisational and time-management skills.
• Ability to translate business requirements into practical technical solutions.
• Clear, professional communication skills (written and verbal).
• Analytical mindset with the ability to interpret data, identify trends, and recommend improvements.

Desired skills:

• Experience in the property, financial services, or investment sector.
• Familiarity with marketing and analytics tools (e.g. Google Analytics 4, Google Tag Manager, Meta Pixel, tracking & conversion setup).
• Experience with A/B testing, CRO (conversion rate optimisation), and landing page optimisation.
• Experience with hosting environments (cPanel, cloud hosting, DNS, SSL, etc.).
• Version control experience (e.g. Git).
• Experience with RESTful APIs beyond PropData (e.g. marketing or payments platforms).
• Basic UI/UX awareness for user journeys and conversion funnels.

Duties and responsibilities include, but not limited to:

Website Management & Development:

• Website Management & Development:
• Oversee, maintain, and enhance all IGrow Wealth Investments websites (WordPress-based).
• Implement design, speed, security, and usability improvements to deliver world-class user experiences.
• Ensure consistent branding and functionality across multiple web properties.

Automation & CRM Integration:

• Manage and optimize existing automations using Zapier.
• Build and maintain integrations between websites, marketing platforms, and Zoho CRM.
• Ensure lead data from paid marketing campaigns flows efficiently into our CRM and other systems.

Performance & Strategy:

• Monitor site performance, SEO, and analytics to drive continuous improvement.
• Collaborate with marketing, design, and IT to plan and execute new digital initiatives.
• Provide guidance on emerging technologies and best practices in web development and automation.

If you do not receive feedback within two weeks of submitting your application, please consider your application unsuccessful.