Johannesburg: Paid Media & Digital Marketing Lead posted by Ad Talent Africa

Who Are We:

We are a growing team with big ambitions, and were looking to strengthen our digital presence through strategic, performance-driven paid media campaigns. Our goal is simple: convert interest into action and turn traffic into loyal customers. We are seeking someone who understands the full digital funnel and can make a meaningful impact through expertly crafted and optimised campaigns.

Who We Looking For:

A hands-on, results-driven Paid Media Specialist with a strong foundation in digital marketing strategy. Youre confident managing large ad budgets, can interpret data to drive decisions, and have a sharp eye for compelling creative. Youll thrive in a fast-paced environment and bring both strategic thinking and executional excellence.

What Will you do:

• Lead and manage paid media campaigns across Meta (Facebook & Instagram) and Google SEA.

• Script, brief, and schedule high-performing ad content (text, photo, and video).

• Continuously optimise campaigns to improve CPA (Cost Per Acquisition) and CAC (Customer Acquisition Cost).

• Plan and manage ad budgets across platforms, ensuring maximum return on spend.

• Align paid campaigns with wider marketing and brand strategies.

• Provide regular reporting, insights, and actionable recommendations.

• Collaborate closely with internal teams to maintain cohesive marketing messaging.

• Ensure all digital activity reflects and supports the broader goals of the business.

What You Will Need:

• 5+ years experience running paid social and digital advertising campaigns.

• Expertise in Meta Ads and Google Search Ads (SEA).

• A proven track record managing $1M+ in campaign budgets over recent years.

• A solid grasp of branding and marketing strategy.

• Experience scripting and briefing creative for ads across various formats.

• Demonstrated ability to optimise campaign performance through data-led insights.

• Ability to work independently, make decisions quickly, and adapt in real time.

• Strong communication and collaboration skills.

• Bonus: Experience leading a team or managing junior performance marketers.