Cape Town Region: CRM specialist posted by Webwiser Ltd

January 14, 2026 Jobs in Cape Peninsula

Webwiser Ltd

Western Cape

Marketing / advertising / PR

Job Description

About WBWR At WBWR, we’re not just a digital experience and e-commerce marketing agency we’re trailblazers in redefining online success. We’re on a mission to empower brands and businesses with unparalleled digital strategies that transcend boundaries and elevate customer experiences to new heights. About the Role Were looking for a CRM Specialist who can blend performance, creativity, and precision to deliver engaging customer communications. From email and SMS to push notifications and WhatsApp, youll manage the full CRM lifecycleensuring the right message reaches the right audience at the right time. This role is perfect for someone who enjoys balancing content planning with data-driven insights, and who can take ownership of CRM operations from campaign scheduling to reporting. Youll work closely with creative, insights, and digital teams to build brand loyalty and drive measurable results. What Youll Do Plan & Execute Campaigns: Lead CRM activities across email, SMS, WhatsApp, and push notifications. Content Calendar Management: Build and manage CRM calendars to ensure timely communications around launches, campaigns, and promotions. Segmentation & Targeting: Leverage customer data to create audience segments that drive personalization and engagement. Optimize Performance: Track KPIs such as open rates, click-through rates, and conversionsusing insights to refine strategy. Cross-Team Collaboration: Work with content, design, and digital marketing teams to align CRM touchpoints with broader campaigns. Technical CRM Ops: Maintain and troubleshoot CRM tools, ensuring accurate setup of templates, automations, and integrations. What You Need to Bring 3 years of experience in CRM, email marketing, or digital marketingideally within an e-commerce or agency environment. Project management experiencestrong organizational skills and ability to juggle multiple campaigns. Technical exposure to platforms such as WordPress, Shopify, HTML, and CSS. Strong understanding of customer journeys, lifecycle marketing, and CRM best practices. Analytical mindset with the ability to translate insights into actionable strategies. Bonus Points If You Have Hands-on experience with tools like Klaviyo, Netcore, or equivalent ESPs. Exposure to omnichannel CRM strategies and automation workflows. Background working with high-end, lifestyle, or direct-to-consumer brands. Basic copywriting or email design skills. Why WBWR Work with some of the most exciting names in retail, fashion, and lifestyle. Be part of a team that values both creativity and performance. Take ownership of CRM operations with real visibility and impact. Enjoy a supportive, culture-first environment with room to learn and grow.

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About Marketing / advertising / PR Jobs in Western Cape

The marketing, advertising, and PR industries in Western Cape offer a dynamic and competitive job market, with many multinational companies having a presence in the region. Typically, this field is in high demand due to the growth of e-commerce, digital transformation, and increasing consumer spending power. As a result, there are numerous opportunities for professionals in these roles to find employment.

Generally, salaries for marketing, advertising, and PR professionals in Western Cape can range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for senior positions to command higher salaries, while entry-level roles may start at the lower end of this range. However, it’s essential to note that actual salary figures can vary significantly, and these ranges are only a broad guide.

Common skills required for marketing, advertising, and PR professionals in Western Cape include strong creative thinking, analytical skills, attention to detail, excellent written and verbal communication skills, ability to work under pressure, and proficiency in digital tools such as Google Analytics or Adobe Creative Suite. Typically, companies look for candidates with a degree in marketing, communications, or a related field, although experience and skills can often take precedence.

The technology industry, financial services sector, manufacturing sector, and tourism are just a few examples of industries that commonly employ marketing, advertising, and PR professionals. In these sectors, roles such as digital marketing specialist, brand manager, or media relations coordinator may be available.

Career development opportunities in this field are numerous. Typically, career progression involves moving into senior roles such as team leader or account director, where professionals can develop their skills further and take on more complex projects. Many companies also offer training programs and mentorship schemes to help employees progress in their careers. With experience, marketing, advertising, and PR professionals may also choose to pursue freelancing, starting their own agencies, or moving into leadership roles within larger organisations.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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