Cape Town City Centre: Digital Marketer & Lead Generation Associate, Cape Town

Applicants are required to meet the following criteria: Diploma or degree in Marketing, Digital Marketing, or related field. Minimum 12 years relevant experience in digital marketing and content creation. Must have a valid South Africa Drivers license. Proficient in digital marketing tools (Google Ads, Google Analytics, LinkedIn Campaign Manager, etc). Knowledge of SEO, SEM, and email marketing platforms (Mailchimp, or similar). Graphic design and video editing capabilities (Canva, Adobe Suite and other editing platforms). Must have a proficient understanding of website functionality and back-end programming languages. Strong communication and copywriting abilities. Creative thinking and problem-solving skills. Strong analytical thinking and attention to detail. Ability to work independently and as part of a team. Analytical mindset. Able to track results and improve campaigns. Portfolio of previous content work (written, graphic, and/or video) is advantageous. Proactive and self-motivated. / Adaptable and open to feedback. Strong sense of ownership and accountability / A self-starter with energy, creativity, and drive. The successful applicant would be responsible for, but not limited to: Digital Marketing, Lead Generation & Campaign Execution Develop, implement, and manage digital marketing campaigns across Google Ads, LinkedIn, social media, and email Run and optimize Google Ads campaigns to generate high-intent leads for targeted service lines. Manage LinkedIn outreach campaigns to connect with key decision-makers and drive B2B engagement. Develop targeted lead-generation strategies, including landing pages, funnels, and lead magnets. Build and maintain CRM databases with accurate lead information and ensure timely follow-ups. Nurture leads through automated email sequences, client-nurturing campaigns, and remarketing strategies. Support the sales team by delivering qualified, sales-ready leads through structured digital channels. Opportunity to propose, plan and execute customer focused events, as well as staff events. Content Creation, Branding & Digital Assets Plan, create, and publish engaging content across social media, blogs, newsletters, and digital ads. Capture and edit photos and videos for promotional and brand purposes. Produce multimedia content including graphics, reels, and short-form videos. Write blogs, case studies, client stories, and thought-leadership content to strengthen brand presence. Develop and maintain content calendars ensuring consistent posting and brand alignment. Keep the website updated with SEO-friendly content to improve ranking and user experience. Website Maintenance. Keep updating and improving sales s digital proposal presentation so we stand out over our competitors. Create content and campaign showcasing startups. Reputation Management & Online Engagement Manage Google ratings and reviews, responding professionally and timeously. Run Google review acquisition campaigns to increase ratings and strengthen online credibility. Grow LinkedIn presence through strategic, regular, and engaging posting. Engage with online audiences and monitor brand sentiment/perception across platforms. Conduct competitor research and market trend analysis to identify opportunities and improvement areas. Recommend innovative strategies to stay ahead of competitors. Analytics, Reporting & Performance Optimization Track campaign performance and report on leads, conversions, ROI, and cost-per-lead. Monitor and analyze digital metrics to refine and improve campaign effectiveness. Prepare monthly performance reports covering web traffic, lead flow, engagement, and conversion analytics. Use analytics tools to optimize keyword strategy, targeting, content effectiveness, and ad performance. Suggest improvements and data-driven recommendations to maximize marketing ROI and lead quality. Salary: R18 000 R20 000 per month dependent on experience