Johannesburg: Paid Media & Digital Marketing Lead posted by Ad Talent Africa

February 8, 2026 Jobs in Central Johannesburg

Ad Talent Africa

Gauteng

Online and Digital Media

Job Description

Who Are We:

We are a growing team with big ambitions, and were looking to strengthen our digital presence through strategic, performance-driven paid media campaigns. Our goal is simple: convert interest into action and turn traffic into loyal customers. We are seeking someone who understands the full digital funnel and can make a meaningful impact through expertly crafted and optimised campaigns.

Who We Looking For:

A hands-on, results-driven Paid Media Specialist with a strong foundation in digital marketing strategy. Youre confident managing large ad budgets, can interpret data to drive decisions, and have a sharp eye for compelling creative. Youll thrive in a fast-paced environment and bring both strategic thinking and executional excellence.

What Will you do:

Lead and manage paid media campaigns across Meta (Facebook & Instagram) and Google SEA.
Script, brief, and schedule high-performing ad content (text, photo, and video).
Continuously optimise campaigns to improve CPA (Cost Per Acquisition) and CAC (Customer Acquisition Cost).
Plan and manage ad budgets across platforms, ensuring maximum return on spend.
Align paid campaigns with wider marketing and brand strategies.
Provide regular reporting, insights, and actionable recommendations.
Collaborate closely with internal teams to maintain cohesive marketing messaging.
Ensure all digital activity reflects and supports the broader goals of the business.

What You Will Need:

5+ years experience running paid social and digital advertising campaigns.
Expertise in Meta Ads and Google Search Ads (SEA).
A proven track record managing $1M+ in campaign budgets over recent years.
A solid grasp of branding and marketing strategy.
Experience scripting and briefing creative for ads across various formats.
Demonstrated ability to optimise campaign performance through data-led insights.
Ability to work independently, make decisions quickly, and adapt in real time.
Strong communication and collaboration skills.
Bonus: Experience leading a team or managing junior performance marketers.

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Online and Digital Media Jobs in Gauteng

In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.

Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.

Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.

Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.

Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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