Johannesburg: Gaming Marketing Specialist posted by Dina Gates Recruitment

February 9, 2026 Jobs in Central Johannesburg

Dina Gates Recruitment

Gauteng

Entertainment

Job Description

If you a Game Developer with a flair of being an influencer, and also not shy to engage face-to-face with our clients onsite! this exciting opportunity was made for you!

WHAT WILL QUALIFY YOU

35 years in digital marketing, ideally within gaming, youth, or tech industries
Strong social media and content planning skills
Experience with influencer marketing and building brand communities
Familiarity with eSports and event planning
Design skills (Canva, Photoshop, or Illustrator)
Basic video editing (Premiere Pro, CapCut, or similar)
Clear and confident copywriting
Comfort working across departments (retail, product, service)
Familiar and participating in gaming platforms and communities (Twitch, Discord, Facebook communities)
Understand and able to engage on gaming communities
Able to handle Xbox and PlayStation
Passionate about gaming
Deep interest in gaming culture and the latest trends
Creative and proactive with a do-it-now attitude
Strong communicator, both verbal and written
Comfortable presenting ideas and leading discussions

WHAT YOU WILL BE DOING

Marketing strategy

Develop and execute a 12-month gaming campaign calendar
Develop and implement a focused gaming marketing strategy by blending digital content, eSports partnerships, community engagement, and in-store experiences to grow brand presence in the gaming segment It also supports training, customer insights, and internal alignment with the gaming community
Monitor trends and identify high-impact opportunities in gaming

Content & Social media

Plan and brief/create engaging content across TikTok, Instagram, YouTube, and Facebook (Content calendar etc)
Design visuals using Canva or Adobe Creative Suite, or brief creative teams as needed
Write copy for posts, promotions, and interactive formats

Influencer & Community engagement

Source and manage partnerships with gaming influencers and streamers
Engage with gamers on Discord, Reddit, and Facebook groups
Build and manage the companys Gaming Champion Community
Lead monthly check-ins with gaming champions to align on goals, campaigns, and content ideas

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eSports & events

Plan or sponsor eSports tournaments and gaming expos (e.g., rAge, Comic Con)
Collaborate with store teams for gaming demos and activations

Omni-Channel & retail integration

Link online marketing efforts with in-store promotions and launches
Sync catalogue, website, and social assets to promote unified campaigns
Drive foot traffic through targeted digital to store initiatives

Training & internal support

Help script product and campaign training content for in-store teams
Provide insights and updates to staff through TechXpert refreshers
Collaborate with customer service and CRM teams to capture customer feedback and improve the gaming experience
Passionate about customer experience and community building

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Entertainment Jobs in Gauteng

In the Gauteng province of South Africa, the entertainment industry is a growing sector that encompasses various roles such as event management, marketing, and content creation. Typically, this field offers a diverse range of job opportunities for individuals with creative talent and business acumen. Generally, these roles are found across multiple industries, including financial services, technology, and tourism.

When it comes to salary expectations in the entertainment industry in Gauteng, it’s common to see broad ranges varying depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may offer salary ranges between R200 000 and R350 000 per annum, while senior roles can range from R600 000 to over R1 million per annum. However, these figures are only a general guideline, and actual salaries can vary significantly.

Common skills required for entertainment-related roles in Gauteng include creative vision, strong communication skills, project management expertise, technical knowledge of audiovisual equipment, marketing savvy, adaptability, and attention to detail. Typically, individuals in this field need to possess a combination of artistic and business skills to excel in their role. Often, having a degree or diploma in relevant fields such as arts, media studies, or business administration can be beneficial.

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The entertainment industry in Gauteng is commonly found in sectors such as financial services (e.g., event marketing), technology (e.g., gaming, esports), tourism (e.g., hospitality management), and manufacturing (e.g., production and logistics). These industries often employ individuals with expertise in areas like content creation, brand management, and audience engagement.

In terms of career development, the entertainment industry offers various opportunities for growth and advancement. Typically, entry-level roles can progress to senior positions within a few years, while experienced professionals may seek out leadership roles or transition into related fields such as entrepreneurship or academia. Often, having a strong network and continuous learning are key to success in this field.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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