Job Description
A company based in Stellenbosch that produces high-tech 3D Doppler radar and camera-based sports ball and equipment tracking monitors is seeking a Digital Marketing & SEO Consultant who will develop, execute, and optimize the company’s SEO strategy and digital advertising campaigns across global regions.
Responsibilities:
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Develop, refine, and implement the company-wide SEO strategy.
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Conduct ongoing SEO optimization: Technical, On-page, and Off-page.
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Manage and optimize Google Ads (Search, Display, Shopping) for USA, UK, and EU.
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Manage and optimize META Ads (Facebook & Instagram) for USA, UK, EU, and South Africa.
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Execute creative testing, audience setup, bidding optimization, and budget allocation for paid campaigns.
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Manage and track link-building initiatives.
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Maintain optimization logs for all paid media accounts.
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Produce monthly SEO and Paid Media performance reports.
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Maintain KPI tracking dashboards (Organic Traffic, Rankings, Conversions, CPA, ROAS).
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Provide technical SEO recommendations to the development team.
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Collaborate closely with marketing, web, and design teams to align strategies.
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Train internal staff (where required) on META Ad procedures and best practices.
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Communicate major digital changes to stakeholders prior to implementation.
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Assist the marketing team in improving landing pages and content for SEO.
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Support content planning and content optimization recommendations.
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Provide insights for Conversion Rate Optimization (CRO).
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Participate in market and competitor digital research.
Minimum Requirements:
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35+ years of hands-on SEO experience (technical, on-page, off-page).
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Proven track record managing Google Ads and META Ads campaigns across multiple international territories.
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Experience with analytics and SEO tools (e.g., Google Analytics, Search Console, SEMrush, Moz, Surfer SEO).
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Experience producing KPI reports and digital performance insights.
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Advanced SEO principles, best practices, and Technical SEO fundamentals (indexing, sitemaps, speed, crawlability).
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Expert knowledge of Google Ads and META Ads campaign structures.
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High proficiency in digital analytics, data interpretation, and performance measurement.
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Strong analytical, reporting, and communication skills.
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Diploma or Degree in Digital Marketing, Marketing, Communications, or related field.
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Certifications: Google Ads, Google Analytics, or META Blueprint.
Benefits:
- Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to .za
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing Jobs in Western Cape
In the Western Cape region, the marketing industry is typically vibrant and competitive, with many opportunities available across various sectors. The demand for skilled marketers continues to grow as businesses look to expand their online presence and engage with customers more effectively. This has led to a relatively high level of job satisfaction among marketers in the area.
When it comes to salaries, it’s generally true that marketing professionals in Western Cape can expect a competitive package. However, actual salary ranges vary widely depending on factors such as experience, company size, and industry sector. For example, senior marketing managers or those with extensive experience may earn significantly more than entry-level marketers. Additionally, multinational companies operating in the region may offer salaries that are slightly higher than local businesses.
Common skills required for a successful marketing career in Western Cape include digital marketing expertise, creative problem-solving, and excellent communication and project management skills. Marketers often need to be well-versed in analytics tools, social media platforms, and content creation strategies. They should also possess a strong understanding of market trends and consumer behavior. Other key skills include leadership, collaboration, and adaptability.
The technology industry is one sector that commonly employs marketers, as many companies invest heavily in digital marketing campaigns and online engagement. Financial services sector and manufacturing sector are other industries that frequently require skilled marketers to help drive growth and customer acquisition. While these sectors may have different marketing priorities, the fundamental skills required for success remain largely consistent.
Career development opportunities abound for marketers in Western Cape. Many companies offer training programs, mentorship schemes, and internal job rotations to support employee growth. Senior marketers often take on leadership roles or transition into strategic planning positions, while those with a passion for creativity may explore careers in copywriting, design, or content creation. With the ever-evolving landscape of digital marketing, marketers must continually update their skills to stay ahead of the curve and remain competitive in the job market.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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