Cape Town: Email Marketing Specialist (MS Dynamics, Power Apps) (CPT/JHB) posted by Datafin
Posted on 2025-04-29 00:00:00
| Employer | Datafin |
|---|---|
| Category | Development |
| Location | Western Cape / Cape Town |
Job Summary
Johannesburg – Gauteng – South Africa, Cape Town – Western Cape – South Africa
- Owner of all customer journeys for entire business; creating a single view of the customer throughout customer Lifecyle.
- Design and execute data-driven email campaigns, using Microsoft Dynamics Marketing portal, from customer inception through to graduation.
- Segment customers based on where they are in customer lifecycle; deep understanding of customer communication strategy and effective use of MS Dynamics to ensure 40% open rate of all email communications.
- Upskill and lead Internal Communications Specialist on customer journey segmentation to ensure company has a single view of all stakeholder communications.
- Map out and create customer journeys for both prospective and current students, guiding them through the enrolment process and ongoing educational experience.
- Identify key touchpoints and develop content for each stage of the journey, from initial inquiry to graduation and beyond.
- Utilize marketing automation tools to set up and optimize workflows that nurture leads, support student success, and drive conversions.
- Collaborate with the Communications team to deliver compelling and engaging email content, including copy, graphics, and multimedia elements.
- Ensure all email content aligns with the institutions brand voice, messaging guidelines, and academic standards.
- Test and refine subject lines, CTAs, and email formats to improve open rates, click-through rates, and overall engagement.
- Monitor and analyse the performance of email campaigns, including open rates, click-through rates, conversion rates, and ROI.
- Generate and present regular reports to the marketing team and stakeholders, providing insights and recommendations for improvement.
- Utilize A/B Testing and other optimization techniques to continuously improve campaign performance.
- Ensure all email campaigns comply with relevant regulations and best practices, including CAN-SPAM, POPIA and other data privacy laws.
- Stay up to date with industry trends, emerging technologies, and best practices in email marketing.
- Leverage MS Dynamics to support Communications Manager and Communications Specialists in delivering their communication strategies.
- Responsible for all customer journeys for end-to-end customer lifecycle, therefore, must provide reporting and analytics to OpsCo and Exec Co on performance and optimization.
- Bachelor’s Degree in Marketing, Data Science, IT or a related field.
- 5+ Years of experience in Email Marketing, preferably within the Education sector.
- Proficiency in Email Marketing platforms (Microsoft Dynamics, Power BI).
- Strong understanding of marketing automation and CRM systems.
- Excellent writing, editing, and proofreading skills.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Familiarity with HTML/CSS for email template customization.
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