Digital Marketing Manager We’re MyRunway, one of South Africa’s top online fashion destinations, bringing designer brands to savvy shoppers at unbeatable prices. We’re innovative, fast-moving, and always on trend—and now, we’re looking for a Digital Marketing Manager to take our marketing game to the next level. This role is perfect for a data-driven, creative thinker who thrives under pressure, has an eye for detail, and can juggle multiple priorities like a pro. If you love strategy, performance marketing, and pushing boundaries, we want to hear from you What’s in it for you? You’ll join a team of passionate, driven, and like-minded people who work hard, move fast, and have a great time doing it. This is the perfect opportunity to grow, innovate, and make an impact in a dynamic and flexible company. What You’ll Be Doing: Marketing Campaigns – Conceptualize, plan, and execute digital marketing campaigns that drive traffic and conversions. Creative Collaboration – Work with our design team to create eye-catching, high-performing content. Performance & Analytics – Track conversion rates, optimize website performance, and analyze customer behavior across all channels. Industry Insights – Stay ahead of global best practices and trends in digital marketing. Channel Strategy – Lead SEO, SEM, Display, Affiliate, CRM, Content Marketing, and Social Media Marketing, working alongside our channel experts. Budget & Performance Management – Manage and report on paid search, display, social, and retargeting with full budget ownership. Cross-Device & Digital Expertise – Understand consumer behavior across desktop and mobile and drive digital media innovation. Customer Acquisition – Optimize and develop new approaches for digital acquisition and conversion, including programmatic, RTB, and marketing automation. Tech & Tracking – Work with the dev team to ensure all paid media activity is tagged, tracked, and measured accurately. Team & Supplier Management – Lead the Marketing Team and manage supplier and cross-departmental relationships effectively. What You Need to Bring: Leadership & Strategy – Strong management skills to guide and inspire the marketing team. Digital Mastery – Expertise in SEO, Social Media Marketing, CRM, Content Marketing, and Paid Media. Analytical Mindset – Highly numerate, data-driven, and commercially astute. Tech & Tools – Experience with Google Analytics, AdWords, Facebook/Instagram paid media, media buying platforms, and ad servers. Project Management – Strong experience with project management tools to keep everything on track. Creative Eye – Ability to sign off on artwork and ensure brand alignment. What We’re Looking For: A degree/diploma in marketing 5 years of digital marketing experience 2 years in a management role E-commerce experience (a big plus) A passion for shaking up SA’s retail and eCommerce space If you’re ready to drive real impact in a fast-moving, fashion-forward company, we’d love to hear from you Apply now and let’s make magic happen. MyRunway is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process. Thanks so much for your interest in MyRunway We’re lucky to receive a lot of applications, and while we try to respond to everyone, if you don’t hear back from us within two weeks, it means we’ve moved forward with other candidates. We truly appreciate you taking the time to apply

The ideal candidate will bring a solid background in digital marketing, content development, and brand management, along with a proven ability to drive growth and enhance audience engagement. Key Responsibilities: Develop and Implement Marketing Strategies: Lead the creation and execution of comprehensive marketing strategies that drive brand awareness and growth across all companies. Content Creation and Management: Write, produce, and manage content for social media, websites, blogs, newsletters, and email campaigns, ensuring a consistent brand voice. Social Media Management: Oversee all social media accounts, including scheduling posts, engaging with the community, and analyzing performance. Manage and Coordinate WhatsApp Broadcasts: Handle opt-outs, update the database, forward leads, and source new contacts to ensure effective communication and audience engagement. Paid Media Campaigns: Design and execute paid media campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on maximizing ROI. Photography and Videography: Capture and produce high-quality visual content, including event coverage, product showcases, and promotional materials. Website Management: Maintain and update company websites, with a focus on user experience and SEO optimization. Branding and Design: Lead branding initiatives, manage signage projects, and create marketing materials using tools like Canva or Adobe Creative Suite. Budget and Financial Management: Collaborate with the finance team to manage and reallocate marketing budgets across various entities, ensuring efficient use of funds. Event Coverage: Attend and cover company events, producing and promoting content to enhance event visibility. Email and Database Management: Execute targeted email campaigns using Mailchimp or similar platforms, while managing CRM systems and ensuring data accuracy. SEO: Implement basic SEO strategies to improve organic search visibility. Requirements: Relevant degree or equivalent experience in Marketing, Digital Marketing, or a related field. Proven experience in digital marketing, content creation, and social media management. Strong understanding of paid media campaigns, SEO, and brand management. Proficiency in using design tools such as Canva or Adobe Creative Suite. Experience in photography, videography, and website management is a plus. Ability to work collaboratively across multiple teams and departments. Flexibility to travel to and cover events as required. Ability to work both independently and as part of a team. Energetic, proactive, and goal-oriented approach. Adaptability and creativity in meeting deadlines. High attention to detail. Strong work ethic.