Job Description
- Assist in the creation and implementation of marketing campaigns across digital, above the line and traditional channels.
- Conduct market research and competitor analysis to support strategy development.
- Review content on company websites, social media platforms, and email newsletters.
- Support the design, production, and distribution of marketing materials (brochures, presentations, ads, etc.).
- Coordinate logistics for events, trade shows, and promotional activities.
- Track, analyse, and report on the performance of campaigns and leads (e.g., engagement, conversions, ROI).
- Maintain marketing databases, customer relationship management (CRM) systems, and mailing lists.
- Liaise with external agencies, vendors, and partners to ensure timely delivery of projects.
- Provide administrative support to the marketing team, including scheduling, budgeting, and reporting
Qualifications
- Bachelor’s degree in marketing, Communications, Business, or related field (preferred).
- 1–2 years of experience in a marketing or administrative role.
- Strong written and verbal communication skills.
- Proficient in Microsoft Office (Word, Excel (Strong), PowerPoint) and familiarity with marketing software/tools (e.g., Mailchimp/Everlytics, Canva, Later, Meta, Tik Tok, Google Analytics).
- Understanding of digital marketing concepts including SEO, social media, and email marketing.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Creative thinker with problem-solving skills and a proactive attitude.
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