Gauteng: Specialty Trade Sales Representative posted by Elev8r Distribution Pty Ltd

Specialty Trade Sales Representative Purpose Win and grow specialty accounts through consultative selling (education, sampling when promo’s, and tailored assortments) to drive repeat and premium mix. Create buzz and trial for lifestyle-fit SKUs via activations, sampling and partnerships with owners, converting word-of- mouth into repeat sell-out. Reports to / Travel • Reports to: Brand Manager or Area Sales Manager • Targeting pharmacies, gyms, sports clubs, health & Beauty, cafés, restaurants, speciality retail and wholesale. Events and venues; includes some evenings/weekends. Key Outcomes / KPIs • Call rate compliance and strike rate • New account opens and repeat rate • Outlet penetration and weekly order frequency • Promotion execution and OOS reduction • Basket/value per outlet • Activation and sampling conversion • Customer universe activity and growth Core Responsibilities • Identify lifestyle venues; negotiate presence and set up activations • Train venue staff; ensure visibility and correct price marks • Capture sell-out during/after events; report ROI • Share grassroots insights with Trade/Brand team • Tailor SKU mix per outlet and ensure visibility • Build advocacy with managers and owners; secure re-orders • Maintain CRM records and track competitor moves Requirements • Matric minimum; Diploma/Degree in Nutrition/Commerce/Marketing advantageous • 2–4 yrs FMCG specialty sales experience Competencies & Tools • Consultative selling and objection handling • Strong presentation and training skills • Event operations and sampling management • Social media and content capture • CRM and Excel for post-event ROI