Johannesburg: Digital Media Campaign Lead SEO posted by Ad Talent Africa
Posted on 2025-05-21 00:00:00
| Employer | Ad Talent Africa |
|---|---|
| Category | Online and Digital Media |
| Location | Gauteng / Johannesburg |
Job Summary
Who are we? We are a leader in digital media and marketing, delivering impactful multi-platform campaigns across digital ecosystems.
Who are we looking for? A skilled Digital Media Campaign Lead to work on fixed-term one year contract with expertise in developing and managing high-impact digital campaigns. You should be a strategic thinker with strong leadership and analytical abilities, adept at optimising campaigns to meet business objectives.
What will you do?
Campaign Strategy & Planning:
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Develop and present comprehensive digital campaign strategies aligned with business goals.
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Identify optimal digital channels (e.g., Google Ads, LinkedIn, TikTok, Programmatic) for audience engagement.
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Set and track KPIs such as conversions, lead generation, and engagement.
Audience Research & Targeting:
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Conduct audience segmentation using first- and third-party data.
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Develop custom audiences and implement retargeting strategies for conversions.
Campaign Execution & Optimisation:
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Manage multi-channel digital ad campaigns across search, social, programmatic, and display.
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Utilize A/B testing to optimize ad content and campaign performance.
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Adjust targeting and budgets in real-time using performance data.
Performance Tracking & Analytics:
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Monitor campaign performance through tools like Google Analytics and CRM platforms.
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Provide regular performance reports with actionable insights.
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Use data to forecast trends and refine strategies.
Budget & Resource Management:
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Allocate budgets effectively across digital platforms.
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Optimize CPA, ROAS, and CLV while managing media spend.
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Collaborate with finance to track budget utilization.
Collaboration & Leadership:
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Lead cross-functional teams of media buyers, analysts, and creatives.
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Provide strategic guidance and upskill internal teams on digital trends.
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Oversee the creation of engaging ad creatives.
Innovation & Industry Trends:
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Stay updated on digital trends, ad technologies, and privacy regulations.
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Experiment with new formats and AI-driven ad optimizations.
What will you need?
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Bachelors degree in Marketing, Digital Advertising, or Media Strategy.
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Diploma in SEO.
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5+ years of experience managing digital media campaigns.
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Previous banking experience.
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Proficiency in Google Ads, LinkedIn Ads, TikTok Ads, and programmatic platforms (e.g., Google DV360).
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Strong leadership, communication, and analytical skills.
This one-year fixed-term contract is an opportunity to drive impactful digital campaigns while contributing to business growth.
Click Go Apply to apply online!
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