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Johannesburg: Lead Generation Specialist

Johannesburg: Lead Generation Specialist

Posted on 2025-06-03 00:00:00

Employer Unspecified
Category Sales
Location Gauteng  / Johannesburg

Job Summary

Our client is seeking a proactive and results-driven Lead Generation Specialist to join thier team on a 6-month fixed-term contract , with the potential for permanent placement. The ideal candidate will play a key role in identifying and nurturing high-quality leads to support and grow our sales pipeline. Key Responsibilities: Research and identify potential customers using various tools and platforms. Develop and execute strategies to maintain a steady flow of new leads via online research, social media, networking, and marketing campaigns. Qualify leads based on defined criteria (e.g., budget, need, and timeline) to ensure alignment with business goals. Manage and update lead information regularly, ensuring all data is accurate and current. Initiate contact with potential leads via phone or email to introduce company offerings. Engage in relationship-building activities, providing relevant information and maintaining follow-up communication. Collaborate with the sales team to transfer qualified leads and support the deal-closing process. Prepare and deliver regular reports on lead generation activities, conversion metrics, and areas for improvement. Minimum Requirements: Matric (Grade 12) certificate Proven experience in cold calling or tele-sales is highly beneficial Computer literacy and proficiency with CRM tools or lead management platforms Strong communication and interpersonal skills Ability to work independently and as part of a team Organised and detail-oriented with a strong focus on results

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