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Johannesburg: Paid Media & Digital Marketing Lead posted by Ad Talent Africa

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Job Description

Who Are We:

We are a growing team with big ambitions, and were looking to strengthen our digital presence through strategic, performance-driven paid media campaigns. Our goal is simple: convert interest into action and turn traffic into loyal customers. We are seeking someone who understands the full digital funnel and can make a meaningful impact through expertly crafted and optimised campaigns.

Who We Looking For:

A hands-on, results-driven Paid Media Specialist with a strong foundation in digital marketing strategy. Youre confident managing large ad budgets, can interpret data to drive decisions, and have a sharp eye for compelling creative. Youll thrive in a fast-paced environment and bring both strategic thinking and executional excellence.

What Will you do:

  • Lead and manage paid media campaigns across Meta (Facebook & Instagram) and Google SEA.

  • Script, brief, and schedule high-performing ad content (text, photo, and video).

  • Continuously optimise campaigns to improve CPA (Cost Per Acquisition) and CAC (Customer Acquisition Cost).

  • Plan and manage ad budgets across platforms, ensuring maximum return on spend.

  • Align paid campaigns with wider marketing and brand strategies.

  • Provide regular reporting, insights, and actionable recommendations.

  • Collaborate closely with internal teams to maintain cohesive marketing messaging.

  • Ensure all digital activity reflects and supports the broader goals of the business.

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What You Will Need:

  • 5+ years experience running paid social and digital advertising campaigns.

  • Expertise in Meta Ads and Google Search Ads (SEA).

  • A proven track record managing $1M+ in campaign budgets over recent years.

  • A solid grasp of branding and marketing strategy.

  • Experience scripting and briefing creative for ads across various formats.

  • Demonstrated ability to optimise campaign performance through data-led insights.

  • Ability to work independently, make decisions quickly, and adapt in real time.

  • Strong communication and collaboration skills.

  • Bonus: Experience leading a team or managing junior performance marketers.



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