Johannesburg: Paid Media & Digital Marketing Lead posted by Ad Talent Africa
Job Description
Who Are We:
We are a growing team with big ambitions, and were looking to strengthen our digital presence through strategic, performance-driven paid media campaigns. Our goal is simple: convert interest into action and turn traffic into loyal customers. We are seeking someone who understands the full digital funnel and can make a meaningful impact through expertly crafted and optimised campaigns.
Who We Looking For:
A hands-on, results-driven Paid Media Specialist with a strong foundation in digital marketing strategy. Youre confident managing large ad budgets, can interpret data to drive decisions, and have a sharp eye for compelling creative. Youll thrive in a fast-paced environment and bring both strategic thinking and executional excellence.
What Will you do:
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Lead and manage paid media campaigns across Meta (Facebook & Instagram) and Google SEA.
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Script, brief, and schedule high-performing ad content (text, photo, and video).
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Continuously optimise campaigns to improve CPA (Cost Per Acquisition) and CAC (Customer Acquisition Cost).
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Plan and manage ad budgets across platforms, ensuring maximum return on spend.
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Align paid campaigns with wider marketing and brand strategies.
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Provide regular reporting, insights, and actionable recommendations.
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Collaborate closely with internal teams to maintain cohesive marketing messaging.
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Ensure all digital activity reflects and supports the broader goals of the business.
What You Will Need:
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5+ years experience running paid social and digital advertising campaigns.
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Expertise in Meta Ads and Google Search Ads (SEA).
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A proven track record managing $1M+ in campaign budgets over recent years.
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A solid grasp of branding and marketing strategy.
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Experience scripting and briefing creative for ads across various formats.
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Demonstrated ability to optimise campaign performance through data-led insights.
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Ability to work independently, make decisions quickly, and adapt in real time.
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Strong communication and collaboration skills.
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Bonus: Experience leading a team or managing junior performance marketers.
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