Midrand: Automation Marketing Manager posted by Deka Minas (Pty) Ltd
Posted on 2025-08-28 00:00:00
Employer | Deka Minas (Pty) Ltd |
---|---|
Category | Other IT/Computer |
Location | Gauteng / Midrand |
Job Summary
Contribute to the business goals through the application of CRM technology and CRM techniques, particularly the use of Salesforce Marketing Cloud. Responsible for campaign management across direct marketing acquisition initiatives. Manage and report on the database and utilise data insights to improve marketing efficiency. Ensure regular relationship management with relevant marketing agencies.
RESPONSIBILITIES
Customer Relationship Management (CRM) Data
Ensure that an internal function and/or a cross-functional customer account team maintains high-quality customer information; monitor and review information quality to ensure that it is fit for purpose. Provide user input to the development or improvement of the customer relationship management system to ensure it meets immediate and longer-term business needs. Evaluate impact of various CRM strategies in terms of increased business. Ensure updates are made as and when required. Assist with marketing research and leverage information stored in the CRM system.
Data Collection & Analysis
Make authoritative recommendations that have a significant impact on the business over the short and long term. Recommendations could be technical or professional in nature. Manage data and oversee all data transfers within the business units. Use the life-cycle to communicate via email, SMS or direct marketing, the marketing communication strategy, to promote new business or encourage retention and reactivation, through Cross Selling and Upselling. Utilise customer data in order to leverage further revenue. Develop a system to deal effectively with customer complaints, ensure they are resolved, and ensure complaint records are kept up to date.
Customer Relationship Development / Prospecting
Develop and implement relationship management plans for complex potential customer accounts to identify and build relationships with relevant decision makers and influencers within the customer organisation and to enable effective two-way flow of information and resolution of issues.
Customer Service
Lead and direct a major customer service function or department. This includes taking responsibility for planning and delivery, and for setting strategic direction within the wider business framework. Improve and maximise the customer life time value through the application of CRM and Marketing techniques. Maintain a customer touch-point life-cycle, to clearly shows each and every interaction the brand has with customers.
Customer Experience Strategy
Lead the implementation of the CX business plan, ensuring the right resources are in place to execute on the CX strategy across the various stages of the customer and product life cycle. Lead the development of a holistic CRM strategy and incorporate sound CRM business principles. Regularly present CRM strategies, performance and any other general developments, to the various organisational units.
Client & Customer Management (External)
Manage key client and customer relationships. Likely to involve using agencies to maintain customer satisfaction and loyalty. Manage relationship with system provider to ensure that the system works effectively, minimise down time and meet organisational requirements. Manage the relationship with the Direct Marketing service provider.
Leadership and Direction
Identify and communicate the actions needed to implement the function’s strategy and business plan within the business area or department; explain the relationship to the broader organisation’s mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals. Manage and oversee the Direct Marketing function of the business unit and set out clear goals to be achieved.
Operational Compliance
Maintain and renew a deep knowledge and understanding of the organisation’s policies and procedures and of relevant regulatory codes and codes of conduct, and ensure own work adheres to required standards. Identify, within the team, patterns of non-compliance with the organisation’s policies and procedures, and with relevant regulatory codes and codes of conduct, taking appropriate action to report and resolve these and escalating issues as appropriate. Oversee that data transfers are secure, and compliant with current legislation. Ensure NDAs are in place with CRM system provider to secure any and all data transfers.
Work Scheduling and Allocation
Develop medium- or long-term work schedules that enable the organisation to achieve its business goals. Involves coordinating across multiple teams. Plan and integrate CRM system into the Call Centre to improve effectiveness of agents, and ensure Call Centre operates at maximum performance. Ensure Direct Marketing efforts meet business requirements and goals.
Internal Client Relationship Management
Manage relationships with strategic internal clients and act as a business partner to them, building high levels of professional credibility and mutual trust, and mobilising appropriate internal and/or external resources to support in delivering business strategy and plans. Update relevant business stakeholders regarding planned CRM activity.
Improvement / Innovation
Identify shortcomings in existing business practices, then suggest and implement improvements while developing and delivering projects or a work stream within the organisation’s change management program. Involves working with guidance from senior colleagues. Actively seek to find innovative and cutting edge ideas to maximise customer experience and leverage off the CRM system; Monitor and constantly enhance all marketing and transactional communications to ensure quality and that copy/creative is up to date and the brand is appropriate and current.
Budgeting & Costing
Develop and/or deliver budget plans with guidance from senior colleagues. Manage and control the CRM and Direct Marketing budget.
Performance Management
Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives; acquire staff resources, develop succession plans, manage and develop staff to ensure the right people are in place to support service delivery, achieve production and performance targets at all times.
Requirements:
EDUCATION
General Education
- Relevant Bachelor Degree or equivalent. (Marketing Management/CRM) (Essential);
- Relevant Post Graduate Qualification (Advantageous)
EXPERIENCE
General Experience
- 3-5 years’ experience in the CRM field (Essential);
- 3 or more years experience in managing external providers (Essential);
- Exposure to various CRM systems and Platforms, particularly Salesforce Marketing Cloud (Essential); Online/Digital experience (Essential)
Managerial Experience
- 3 years’ experience in a relevant management position (Essential)
Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information.
Click Go Apply to apply online!
Get Similar Job Alerts
More jobs in Midrand
More jobs in Gauteng
Browse Other IT/Computer Jobs
Browse Deka Minas (Pty) Ltd Jobs
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Midrand: Podcast Host posted by Exceed Education
Host a weekly podcast episode Prepare notes and discussion pointsInterview guests and moderate discussionsCollaborate on content marketing and promotion...
View Job
Podcast Host
Midrand: Field Service Technician posted by Sharon Nurock Recruitment cc
Minimum Essential Job RequirementsQualified Electrician or Technician.N3 or National Diploma Electrical Engineering.Minimum 3 yearsrsquo experience in...
View Job
Field Service Technician
Midrand: Website and Ecommerce Specialist (Umbraco exp) posted by Top Vitae
You will be responsible for the creation, management, and optimisation of websites and digital platforms across multiple brands. This includes maintaining...
View Job
Website and Ecommerce Specialist (Umbraco exp)
Midrand: Procurement Manager – Construction Materials posted by Hire Resolve
Our client is looking for a Procurement Manager from the Manufacturing industry to join their team in Midrand. The role involves leading the procurement and...
View Job
Procurement Manager – Construction Materials
Midrand: IT Field Engineer/Server posted by PRR Recruitment Services
ServerField Engineer - Johannesburg - On-Site SupportWere hiring a skilled ServerField Engineer to manage and support server and network infrastructure for...
View Job
IT Field Engineer/Server
Midrand: Automotive Aftersales Trainer – OEM – Gauteng, Midrand posted by Select Motor Recruitment
Key ResponsibilitiesTraining Development amp DeliveryDevelop and deliver OEM-specific training programs focused on aftersales operations, including service...
View Job
Automotive Aftersales Trainer – OEM – Gauteng, Midrand
Midrand: Agile Project Lead_Scrum Master MPESA posted by Tower Group
Responsibilities Practices and ValuesFacilitating Scrum Events Effectively plan and facilitate all Scrum ceremonies, including sprint planning, daily...
View Job
Agile Project Lead_Scrum Master MPESA
Midrand: Full Stack Developer posted by Tower Group
Key ResponsibilitiesApplication Development amp Engineering ExcellenceDesign, implement, and maintain secure, scalable microservices using Java Spring Boot,...
View Job
Full Stack Developer
Midrand: GRADE 12 ENGLISH HL EDUCATOR – URGENTLY NEEDED posted by SPL GROUP
Glen Austin House Seeking an English home language Grade 12 educator to start immediately Must be SACE Accredited Police Clearance 3 Years teaching...
View Job
GRADE 12 ENGLISH HL EDUCATOR – URGENTLY NEEDED
Midrand: GRADE 12 AFRIKAANS FAL EDUCATOR – URGENTLY NEEDED posted by SPL GROUP
Glen Austin House Seeking an Afrikaans FAL Grade 12 educator to start immediately Must be SACE Accredited Police Clearance 3 Years teaching experience....
View Job
GRADE 12 AFRIKAANS FAL EDUCATOR – URGENTLY NEEDED
Midrand: Payroll & HR Generalist posted by Execustaff South Africa (Pty) Ltd
PurposeTo support the business through consultation, provide advice and guidance, improve efficiency, build and maintain excellent relationships between...
View Job
Payroll & HR Generalist
Midrand: Procurement Manager – Construction Materials posted by Hire Resolve
Our client is looking for a Procurement Manager from the Manufacturing industry to join their team in Midrand. The role involves leading the procurement and...
View Job
Procurement Manager – Construction Materials
Midrand: BMS Technician posted by Manpower Group
MAIN FUNCTIONS OF THE JOBConduct and manage working methods to ensure all clients SLAs are achieved.Configuration and management of Data Centre monitoring...
View Job
BMS Technician
Midrand: Electrical Engineer posted by Manpower Group
Main functions of the JobnbspPerformnbspregularnbspequipmentnbspinspections tonbspidentifynbspand address potential issues proactively.Overseenbsp3 yearly...
View Job
Electrical Engineer
Midrand: Technical Service Representative (Roofing Exp) posted by Top Vitae
The Technical Service Representative position encompasses the back up of Roofing technical service to the sales team both on-site and in the office.Typical...
View Job
Technical Service Representative (Roofing Exp)
Midrand: Wastewater Process Engineer posted by Hire Resolve
Hire Resolves client, anbspwastewater treatment company is looking for a Wastewater process technologist engineer to lead their wastewater treatment team....
View Job
Wastewater Process Engineer
Midrand: HR Officer posted by Staff Solutions
Job ResponsibilitiesnbspCoordinate recruitment and selection processes.Facilitate staff onboarding and induction processes.Input and manage payroll data...
View Job
HR Officer
Midrand: Plant Manager/ Operations Manager posted by Hire Resolve
A client of ours in the recycling and manufacturing sector is seeking an experienced Plant Manager to lead operations across their Midrand and Tulisa Park...
View Job
Plant Manager/ Operations Manager
Midrand: Automotive Dealership Sales Trainer for OEM – Midrand posted by Select Motor Recruitment
Key ResponsibilitiesTraining Program Design and Implementation Develop and execute detailed product training plans to ensure the seamless introduction of...
View Job
Automotive Dealership Sales Trainer for OEM – Midrand
Midrand: Debtors clerk posted by Assign Services (Pty) Ltd
Dynamic company based in Midrand seeks to employ a Debtors clerk.Successful incumbent will be responsible forCapturing of payments from local and foreign...
View Job
Debtors clerk
Midrand: Data Centre Manager posted by Manpower Group
OBJECTIVES 1.MAIN FUNCTIONS OF THE JOB Data Centre ManagementResponsible for equipment maintenance tasks such as managing and installing custom upgrades for...
View Job
Data Centre Manager
Midrand: Principal Enterprise Architect posted by Tower Group
Develop and evolve the enterprise architecture blueprint, frameworks and target-state architecture, ensuring alignment with long-term business objectives...
View Job
Principal Enterprise Architect
Centurion: Cross Border Road Transport Controller (Logistics Controller) posted by Express Employment Professionals Midrand
Desired Experience amp QualificationMinimum Matric Grade 12Diploma or degree in LogisticsSage Evolution knowledge will be an advantageProven work experience...
View Job
Cross Border Road Transport Controller (Logistics Controller)
Midrand: Qualified Electrician posted by Future Africa Consulting (Pty)Ltd
Are you a dependable and hard-working Electrician who thrives on delivering high-quality results and takes pride in their work?We are currently seeking a...
View Job
Qualified Electrician
Johannesburg: Call Centre Agent, , 4 months contract (Midrand) posted by AtripleA recruitment & temps
Job title Call Centre Agent, 4 months contract MidrandJob DescriptionOver see all claims on the system as front lineAssist SOP team with any task...
View Job
Call Centre Agent, , 4 months contract (Midrand)