North Johannesburg: Consumer Brand Manager (Digital & Consumer-Focused) posted by Talent Evolution Ltd

About the Role

The Consumer Brand Manager is a key position within our organization, responsible for building strong consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital platforms, consumer insights, and engagement. The role ensures brands connect with end-users across the full customer journey, driving brand awareness, loyalty, and market share.

Key Responsibilities

• Develop and execute consumer marketing campaigns across digital, social, and traditional media channels.
• Translate brand strategy into compelling and effective consumer-facing messaging.
• Lead influencer marketing initiatives, public relations activities, and retail/pharmacy activations.
• Own and manage digital platforms including social media channels, websites, and content calendars.
• Plan and execute performance marketing campaigns including SEO, SEM, paid social, and programmatic advertising.
• Analyse campaign performance using digital analytics, consumer research, and feedback to optimise results.
• Map the consumer journey and identify opportunities to build loyalty and engagement.
• Execute in-store activations, promotions, and retail partnerships.
• Develop consumer education materials such as leaflets, videos, and digital content.

Requirements

• Degree in Marketing, Communications, Business, or a related field.
• 35 years experience in consumer brand management.
• Experience within FMCG or OTC environments is advantageous.
• Proven experience in launching and growing brands within a digital environment.
• Portfolio or case studies demonstrating execution success and measurable results are required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.