Pietermaritzburg: Content Creator – Pietermaritzburg

Responsibilities Collaborate with the Lead Marketer to plan, develop, and deliver content aligned with marketing campaigns, brand guidelines, and business objectives Produce engaging written content for email campaigns, blog posts, website pages, and social media platforms Develop compelling storytelling that highlights destinations, itineraries, and customer experiences while maintaining a consistent brand voice Optimise content for SEO to increase visibility and support organic digital growth Monitor and analyse content performance using analytics tools and suggest improvements based on insights Stay up to date with industry trends, social media best practices, and digital marketing innovations Requirements Proven experience as a Content Creator, Copywriter, or similar role Strong writing, editing, and proofreading skills with excellent attention to detail Ability to adapt writing style to different audiences and platforms Understanding of SEO principles and content optimisation Familiarity with digital marketing and social media trends Experience with content management systems and basic analytics tools (e.g., Google Analytics, Meta Insights) Portfolio of previous work (writing samples, blog posts, campaigns, etc.) Exceptional written and verbal communication skills Strong storytelling and creative thinking abilities Degree or diploma in Marketing, Communications, Journalism, or a related field Experience in the travel or tourism industry Basic design skills (e.g., Canva, Adobe Creative Suite) Understanding of email marketing tools (e.g., Mailchimp, HubSpot) Due to the high volume of applications received, only suitable candidates who meet the criteria of this vacancy will be contacted.