Key Responsibilities: Product Strategy & Planning Develop and implement robust product strategies aligned with business objectives, focusing on volume and market share growth. Conduct market mapping and segment analysis, forecasting volume targets based on industry trends and economic indicators. Perform detailed price-volume mapping and competitor pricing analysis to define strategic positioning. Manage product specifications and unique selling propositions through rigorous competitive benchmarking. Product Lifecycle & Portfolio Management Oversee a diverse portfolio including SUVs, LCVs, and commercial vehicles. Drive periodic performance reviews and life cycle action plans to align with evolving market needs. Lead spec management and product variant control with internal and global teams. Address technical and warranty issues through cross-functional collaboration. Research & Customer Insights Design and manage research programs to uncover market insights and inform product development. Organize customer clinics, focus groups, and dealer engagements to gather qualitative and quantitative feedback. Conduct visits with rental and fleet clients to understand fleet-specific product needs. Marketing & Launch Execution Develop integrated marketing strategies for product introductions, leveraging key USPs and customer insights. Coordinate with marketing to build target customer profiles and craft compelling product messaging. Lead launch planning across departments, consolidating go-to-market strategies for executive approval. Product & Accessory Development Identify opportunities for local product variants based on unmet customer needs. Collaborate on local part development, ensuring compliance with technical, engineering, and homologation requirements. Support accessory development initiatives to enhance vehicle appeal. Project Management & Communication Manage project timelines and milestones for new model launches in coordination with global teams. Maintain comprehensive project documentation, track action items, and drive risk mitigation. Deliver impactful internal and external product presentations, including launch decks and training materials. Qualifications & Experience: Education : Honours degree in Marketing (BCom/BA); Engineering background advantageous Experience : 710 years of professional experience, with at least 35 years in product marketing or planning Industry : Minimum 5 years in an automotive OEM setting Skills : Market research, pricing strategy, product lifecycle management, and Microsoft Office (Excel & PowerPoint expert level) Exposure to R&D, technical teams, and accessory development highly beneficial What Were Looking For: Exceptional analytical and project management skills Strong presentation and stakeholder engagement abilities Proven ability to translate data into actionable strategies Innovative thinker with a customer-first, dealer-centric mindset Resilient, collaborative, and thrives in high-pressure environments