We are looking for an experienced Adobe Analytics Specialist / Sr Developer to join our team. The ideal candidate will be responsible for implementing, managing, and optimizing Adobe Analytics to deliver actionable insights and drive business decisions.
Responsibilities and Duties
Design, implement, and manage Adobe Analytics tracking across digital platforms.
Develop custom reports, dashboards, and insights to support business goals.
Collaborate with cross-functional teams to define KPIs and implement tracking solutions.
Analyse user behaviour and website performance to identify trends and areas for improvement.
Integrate Adobe Analytics with other tools like Adobe Experience Cloud, DTM, or Launch.
Provide recommendations to improve customer journeys and optimize digital marketing efforts.
Troubleshoot and resolve analytics implementation issues.
Implement E2E digital marketing attribution and funnel tracking.
Desired Experience & Qualification
Strong experience with Adobe Analytics (Omniture) implementation and reporting.
Proficiency in JavaScript, HTML, and tag management systems (e.g., Adobe Launch, DTM).
Knowledge of web analytics concepts, data layers, and event tracking.
Strong understanding of segmentation, attribution modeling, and reporting tools.
Experience in integrating Adobe Analytics with marketing platforms (e.g., Adobe Target, AEM).
Excellent analytical, problem-solving, and communication skills
Preferred Skills:
Familiarity with other analytics tools like Google Analytics.
Experience with Agile methodologies and project management tools.
Knowledge of data visualization tools like Power BI or Tableau.

Adobe Analytics Specialist position available in Gauteng, Randburg. This job position was posted by LINKFIELDS INNOVATIONS (PTY) LTD . The job has been posted as a premium ad on 2025-02-16 at 13:00:14 in the It Computer category