Western Cape: Junior Paid Media Specialist posted by Communicate Finance

Responsibilities:
Own & Execute: Take the lead on building, launching, and optimizing campaigns across key platforms like Meta, Google Ads, and TikTok for a segment of our client portfolio
Data-Driven Decisions: Conduct daily and weekly performance analysis. You won’t just pull reports; you’ll be expected to provide insights and recommend data-backed optimizations
Contribute to Strategy: Be an active voice in planning meetings Bring your ideas for audience expansion, ad creative tests, and new bidding strategies to the table
Master the Tools: Level up your skills in Google Analytics 4, Microsoft Excel/Google Sheets (think pivot tables, data visualization), and campaign management platforms
Collaborate & Learn: Work hand-in-hand with senior specialists to manage larger, more complex campaigns and learn advanced cross-channel strategies

Skills & Experience (Not negotiable):
Hands-on management of paid social (Meta, TikTok) and/or PPC (Google Ads) campaigns
Monitoring budgets, pacing, and core KPIs like CTR, CPC, and Conversion Rate
Assisting with performance reporting and presenting findings
A solid understanding of the digital marketing funnel
Meta Blueprint or Google Ads Certification
Familiarity with tools like Google Tag Manager or Looker Studio

Contact JADE GELDENHUYS on 021 418 1750, quoting the Ref: CTD000217.

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