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Johannesburg: Marketing Manager [B2b Financial Services] posted by Talent Shore PTY Ltd

Marketing Manager [B2b Financial Services]

Posted on 2025-02-05

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Salary 35000

Category It Computer

Location

Job Summary

Job Title: Marketing Manager [Financial Services]
Location: Remote in South Africa
UK Working Hours: 9 AM – 5 PM (flexible)

About our Client:

Our client specialises in financial modelling, financial planning & analysis (FP&A), and reporting. Their services help businesses quantify decision impacts and achieve desired outcomes. They work across industries, supporting projects such as forecasting & management reporting, fundraising, business valuation, refinancing, cash-flow modelling, project finance, portfolio analysis, and mergers & acquisitions.

As the first marketing hire, this is an exciting opportunity to build and shape the marketing function, drive key initiatives, and contribute significantly to business growth.

Job decription:
Website Management & SEO

  • Manage and optimise the company website to enhance user experience, organic traffic, and lead generation.

  • Regularly update content, including blogs, service descriptions, and case studies.

  • Conduct keyword research, implement on-page SEO strategies, and track performance to improve search rankings.

LinkedIn Strategy & Engagement

  • Develop and execute a LinkedIn strategy to boost brand awareness, engagement, and lead generation.

  • Create and manage LinkedIn content (posts, articles, videos) tailored to B2B audiences.

  • Expand the companys network by connecting with key decision-makers, partners, and potential clients.

Content Research & Creation

  • Research trending topics and key issues relevant to our target audience.

  • Stay updated on industry trends, competitor activities, and client challenges to shape content strategy.

  • Create engaging content, such as blog posts, newsletters, case studies, and infographics.

CRM Management

  • Maintain the CRM system to ensure accurate data collection, lead segmentation, and workflow automation.

  • Design and implement lead nurturing campaigns to move prospects through the sales funnel effectively.

  • Collaborate with sales to ensure smooth lead handovers and alignment between marketing and sales efforts.

  • Use CRM insights to track lead activity, campaign effectiveness, and marketing ROI, providing actionable recommendations.


Requirements

  • Proven experience in website management and SEO with measurable results in driving organic traffic and conversions.

  • Strong knowledge of LinkedIn marketing, including content creation, engagement strategies, and lead generation.

  • Ability to research and identify trending topics to inform content strategy.

  • Excellent written and verbal communication skills for professional audiences.

  • Proactive, self-starter mindset with strong time management and organisational skills.

Nice-to-Haves

  • Experience managing paid campaigns on LinkedIn or Google Ads.

  • Proficiency in marketing analytics tools (Google Analytics, LinkedIn Analytics).

  • Familiarity with content creation tools (e.g., Canva) or marketing automation platforms (e.g., HubSpot).

  • Background in financial services or experience in a B2B marketing role.


Benefits

  • Remote work in SA
  • Flexible working hours
  • Ownership of the full marketing scope

Marketing Manager [B2b Financial Services] position available in Gauteng, Johannesburg. This job position was posted by Talent Shore PTY Ltd. The job has been posted as a premium ad on 2025-02-05 at 15:10:10 in the It Computer category

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