We are looking for an experienced Adobe Analytics Specialist / Sr Developer to join our team. The ideal candidate will be responsible for implementing, managing, and optimizing Adobe Analytics to deliver actionable insights and drive business decisions. Responsibilities and Duties • Design, implement, and manage Adobe Analytics tracking across digital platforms. • Develop custom reports, dashboards, and insights to support business goals. • Collaborate with cross-functional teams to define KPIs and implement tracking solutions. • Analyse user behaviour and website performance to identify trends and areas for improvement. • Integrate Adobe Analytics with other tools like Adobe Experience Cloud, DTM, or Launch. • Provide recommendations to improve customer journeys and optimize digital marketing efforts. • Troubleshoot and resolve analytics implementation issues. • Implement E2E digital marketing attribution and funnel tracking. Desired Experience & Qualification • Strong experience with Adobe Analytics (Omniture) implementation and reporting. • Proficiency in JavaScript, HTML, and tag management systems (e.g., Adobe Launch, DTM). • Knowledge of web analytics concepts, data layers, and event tracking. • Strong understanding of segmentation, attribution modeling, and reporting tools. • Experience in integrating Adobe Analytics with marketing platforms (e.g., Adobe Target, AEM). • Excellent analytical, problem-solving, and communication skills Preferred Skills: • Familiarity with other analytics tools like Google Analytics. • Experience with Agile methodologies and project management tools. • Knowledge of data visualization tools like Power BI or Tableau.

Adobe Analytics Specialist position available in West Johannesburg, Randburg. This job position was posted by . The job has been posted on 2025-02-16 in the It Computing Software category