Head Of Consumer Marketing – Banking
Posted on 2025-02-26
| Employer | Isilumko Staffing |
|---|---|
| Salary | 0 |
| Category | Finance Accounting |
| Location | Gauteng / Sandton |
Job Summary
Position
Head: Consumer Marketing
Job Purpose
Our client in the banking industry is seeking an exceptional, commercially astute, and data-driven marketing leader to drive the growth and strategic direction of the Consumer Banking Marketing portfolio. This pivotal role requires an innovative marketer with a deep understanding of the consumer banking space, a passion for digital transformation, and the ability to translate data insights into actionable strategies.
The ideal candidate will not only deliver marketing excellence but will also act as a key business partner to the Consumer Banking leadership team. With this role, we aim to identify a successor for the Executive Head of Marketing, and as such, we are looking for a marketer with the depth, breadth, and foresight to scale marketing impact across the business.
Job Responsibilities
Strategic Marketing Leadership
- Develop and execute a forward-looking marketing strategy aligned with Consumer Bankings business objectives, focusing on customer acquisition, retention, lifetime value and revenue growth.
- Act as a thought leader and business partner, providing strategic marketing input to the Consumer Banking leadership team.
- Identify growth opportunities, craft go-to-market strategies, and leverage marketing as a strategic lever in achieving business success.
Data-Driven Decision-Making
- Lead with data: Ensure that marketing strategies, campaigns, and decisions are grounded in insights derived from advanced analytics, customer behavior patterns, and market trends.
- Drive the creation and adoption of marketing dashboards to measure performance and ROI, enabling a culture of accountability and continuous improvement.
Digital Marketing Expertise
- Spearhead digital transformation within the marketing function, with a focus on leveraging digital media to optimize reach, engagement, and conversion.
- Champion the use of MarTech tools to automate and personalize customer interactions across digital channels.
- Stay at the forefront of digital innovation, ensuring the business is leveraging cutting-edge technologies and platforms to stay competitive.
Commercial Focus
- Serve as a commercially minded marketer who understands the mechanics of business performance and actively seeks to impact revenue, cost optimization, and profitability.
- Develop campaigns and initiatives that are directly linked to business KPIs, such as product sales, cross-selling opportunities, and customer retention.
Customer-Centric Approach
- Build marketing strategies that place the customer at the center, focusing on needs-based segmentation, personalized engagement, and enhancing the overall customer experience.
- Champion initiatives that improve customer advocacy and Net Promoter Scores (NPS).
Job Responsibilities Continue
Team Leadership and Collaboration
- Lead and inspire a high-performing cross-functional marketing team, fostering a culture of innovation, accountability, and professional development.
- Work cross-functionally with product, sales, IT, data, and other stakeholders to ensure alignment and seamless execution of marketing initiatives.
Brand Management and Communication
- Oversee retail brand positioning and ensure consistency across all channels, strengthening the Consumer Banking segment within the market.
- Drive compelling storytelling to articulate the value proposition of the bank`s products and services effectively.
Qualifications and Experience
- Educational Background: Bachelors degree in Marketing, Business, Economics, or a related field; an MBA or equivalent advanced degree is strongly preferred.
- Marketing Experience: Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role within financial services or a similar fast-paced, high-impact industry.
- Commercial Acumen: Strong understanding of business dynamics, financial metrics, and how marketing directly impacts business performance.
- Digital Expertise: Demonstrable experience in leveraging digital media and MarTech tools to drive marketing effectiveness.
- Data Proficiency: Proven ability to translate data insights into actionable strategies; familiarity with advanced analytics tools is essential.
- Customer-Centricity: Experience in developing customer-centric marketing strategies, with a track record of improving customer engagement and satisfaction.
Core Competencies
- Strategic Thinking: Ability to connect the dots across disparate business challenges to develop holistic marketing strategies.
- Analytical Mindset: Comfort with numbers, data, and analytics to inform decisions and measure success.
- Digital Savvy: Deep understanding of the digital marketing landscape, including social media, performance marketing, and programmatic advertising.
- Leadership: Inspirational leader with the ability to build, motivate, and retain high-performing teams.
- Influence and Collaboration: Strong stakeholder management skills and the ability to build consensus across functions.
- Execution Excellence: Track record of delivering high-quality work at speed, particularly under pressure.
Personal Attributes
- Entrepreneurial mindset with a bias for action.
- Curious and driven by learning, particularly in the areas of business, technology and data.
- Resilient, adaptable, and comfortable in navigating complexity.
- Strong interpersonal skills with a collaborative approach.
Key Deliverables in the First Year
- Develop and execute a winning marketing strategy for the Consumer Banking segment focused on the core focus areas as identified by the business.
- Deliver measurable impact on core business KPIs through innovative and data-driven marketing initiatives.
- Build strong relationships with stakeholders, earning trust and positioning marketing as a strategic business enabler.
- Drive significant improvement in the digital marketing and media capabilities within the team.
Head Of Consumer Marketing – Banking position available in Gauteng, Sandton. This job position was posted by Isilumko Staffing. The job has been posted as a premium ad on 2025-02-26 at 13:05:49 in the Finance Accounting category
Click Go Apply to apply online!
You might also like these jobs in the same area.
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Gauteng: Head Of Marketing (Jb4943) posted by Kontak Recruitment
Head Of Marketing (JB4943) Hybrid Position (Gauteng or Cape Town) Market Related (Highly Negotiable) Permanent A leader in online education that delivers innovative, flexible learning solutions to students worldwide through curriculum-aligned courses, exp
View Job
Head Of Marketing (Jb4943)
Johannesburg: Head Of Training – Pharmaceutical Training Academy
Key Responsibilities: 1. Strategic Leadership: Develop and implement a strategic plan for the training academy aligned with company goals. Collaborate with department heads to identify training needs. 2. Curriculum Development: Design and oversee a multi-t
View Job
Head Of Training – Pharmaceutical Training Academy
Johannesburg: Head Of Hr Management posted by Construct Executive Search
Applicants must have the following requirements:Must have a Bachelors Degree in Human Resources, or Business Administration.Must have 10-12 years of experience in HR management, within a senior leadership role.Must have experience in the built environment.
View Job
Head Of Hr Management
Kempton Park: Head Of Ground Operations
Qualifications Matric Requirements Minimum of 5 years operations experience Adequate knowledge of aviation operations At least 3 years of supervisory experience in the ground operations department Hold or have previously held a pilot licence (Desirable) Du
View Job
Head Of Ground Operations
Durban: Head Of Finance
Are you a strategic financial leader ready to drive business success? Our client in the financial services industry is looking for a Head of Finance/CFO to join their dynamic team in Durban . ð??¹ Role Overview: As the Head of Finance , you will play a cri
View Job
Head Of Finance
South Africa: Head Of Loyalty – Financial Services – Cpt – Ee
Take the lead of customer driven strategy by building out well constructed loyalty offering for prestigious brand. Combine strategy and analytical capabilities to design and lead impactful loyalty programme that underpins Customer Value Proposition and Bus
View Job
Head Of Loyalty – Financial Services – Cpt – Ee
Johannesburg: Head Of Hospital Care And Infection Prevention
Responsible for driving profitability of the P&L for the Division Developing a local "Go-To Market" Strategy in line with the regional strategy and implementing the aligned sales model and channels, following the Group Strategy and the companys over all vi
View Job
Head Of Hospital Care And Infection Prevention
Pretoria: Procurement Head – Professional Services R (1.6M) – Public Sector – Ee
Provide strategic, tactical and operational leadership across planning and procurement for successful SOE. Manage substantial budget and large team. Minimum post grad qualification with 10 years experience in Supply Chain/Procurement and knowledge of PFMA
View Job
Procurement Head – Professional Services R (1.6M) – Public Sector – Ee
Pretoria: Head Of Marketing
Our client is looking for a Head of Marketing with Agency Experience - this is a must and our client is very specific on this. We are not looking for Marketing Managers from corporate, you must have AGENCY EXPERIENCE. The Head of Marketing will be responsi
View Job
Head Of Marketing
Johannesburg: Head Of Sales And Marketing (Gauteng)
Qualifications & Experience: Tertiary qualification (Degree/National Diploma/NQF Level in Sales & Marketing). Product-level certifications (advantageous). Minimum of 20 years of B2B sales experience, with a strong track record in sales leadership. Industry
View Job
Head Of Sales And Marketing (Gauteng)
Johannesburg: Head Of Sales – Solar Solutions (Jb5059) posted by Kontak Recruitment
"Head of Sales - Solar Solutions (JB5059)Johannesburg, Gauteng R50 000 - R100 000 CTC per month based on experience PermanentOur client, a leading distributor of renewable energy solutions, who has established strong partnerships with renowned brands,
View Job
Head Of Sales – Solar Solutions (Jb5059)
Nigel: Recruitment Specialist – Reinhardt Transport Group Head Office posted by REINHARDT TRANSPORT GROUP
A career opportunity exists at REINHARDT TRANSPORT GROUP HEAD OFFICE, NIGEL for the position of:RECRUITMENT SPECIALISTRESPONSIBILITIES:1. Compile vacancies and advertise on different platforms, internal and external.2. Use various recruitment methods to
View Job
Recruitment Specialist – Reinhardt Transport Group Head Office
Cape Town: Head Of Investment Operations posted by SET Consulting
Head of Investment Operations (Asset Management)R1.3m (Neg) plus bonusCape TownSuperb career opportunity with leading Investment Group for experienced for an experienced Operations Manager. Reporting to the COO you will be responsible for the efficient and
View Job
Head Of Investment Operations
Sandton: Head Of Consumer Marketing – Banking posted by Isilumko Staffing
PositionHead: Consumer MarketingJob PurposeOur client in the banking industry is seeking an exceptional, commercially astute, and data-driven marketing leader to drive the growth and strategic direction of the Consumer Banking Marketing portfolio. This piv
View Job
Head Of Consumer Marketing – Banking
Cape Town: Head Of Content posted by The Talent Barn
Join an up and coming adtech agency as their Head of Content / Digital Content Manager based in Cape Town.ResponsibilitiesDevelop and execute an innovative digital marketing strategyTake charge of the content calendar and ensure a steady flow of content to
View Job
Head Of Content
Johannesburg: Head Of Training (Pharmaceutical) Jhb posted by Pro Tem
My client a leader in the Pharmaceutical field is looking for a seasoned Head of Training for JHB department. If you have solid relevant experience please send me your CV and salary requirementsThe Head of Training will spearhead the development and imple
View Job
Head Of Training (Pharmaceutical) Jhb
Cape Town: Head Of Finance posted by SET Consulting
Head of FinanceR1.2m plus bonusCape TownExcellent career opportunity with highly successful, medium sized consultancy. Working closely with the CEO you will be responsible for overseeing all financial activities within the business. This role involves stra
View Job
Head Of Finance
Johannesburg: Head Of Buying posted by NM Staffing Solutions (Pty)Ltd
Our client in the Automotive Industry, Sandton, is looking for a Buyer in Sandton -Minimum Qualification:Grade 12A proven track record with Buying and Selling in a motor dealershipUtilizing technology to effectively drive the buying functionIndustry legisl
View Job
Head Of Buying
Johannesburg: Head Of Digital posted by Ad Talent Africa
Who are we: A leading advertising agency renowned for pioneering solutions in the digital landscape who are committed to delivering unparalleled results for our clients through cutting-edge campaigns and strategic digital initiatives.Who are we looking for
View Job
Head Of Digital
Johannesburg: Head Of Customer Solutions posted by Liham Consulting Pty (Ltd)
Job DescriptionManaging the Systems and Implementations team in achieving the stated objectives related to the implementationEnsure all client implementations are delivered in accordance with global or local specifications, with the ability to provide accu
View Job
Head Of Customer Solutions
Cape Town: Head Of B2b Sales – Cape Town posted by Platinum Recruitment Solutions
Head of B2B Sales Cape Town As the Head of B2B Sales, you will play a critical role in driving revenue growth, expanding market share, and maximizing profitability within our wholesale business. This strategic area of the business leads our partnerships wi
View Job
Head Of B2b Sales – Cape Town
Cape Town: Head Of E-Commerce (Cape Town) posted by Platinum Recruitment Solutions
This will be a senior role, reporting to the Chief Product & Marketing Officer, and will sit on the monthly Executive Committee. This individual will be a dynamic driven leader, ready to achieve growth in an expanding and critical channel for the busin
View Job
Head Of E-Commerce (Cape Town)
Port Shepstone: Night Supervisor – Head Of Department posted by Tower Group
Requirements: Education, experience and competencies required: Degree/ Diploma: General Nursing Science with MidwiferyPost Basic Diploma in Nursing Administration required (SANC Registered)Post Basic Diploma in Trauma/ Critical Care Nursing (SANC Registe
View Job
Night Supervisor – Head Of Department
Somerset West: Head Of Business Development €“ Renewable Energy posted by NM Staffing Solutions (Pty)Ltd
The Head of Business Development is responsible for driving the companys growth through effective business development strategies, market expansion, and leadership. This position focuses on identifying and developing business opportunities, managing the sa
View Job
Head Of Business Development €“ Renewable Energy
Somerset West: Head Of Business Development €“ Renewable Energy posted by NM Staffing Solutions (Pty)Ltd
The Head of Business Development is responsible for driving the companys growth through effective business development strategies, market expansion, and leadership. This position focuses on identifying and developing business opportunities, managing the sa
View Job
Head Of Business Development €“ Renewable Energy