The Product Marketer will be responsible for supporting the development of strategic product plans which the competitive advantage of the Group`s passenger vehicle brand and secure the planned volumes and market share, coordination of product specification through the system development process to ensure that local and FBU vehicles are correctly positioned.

Duties:

Conduct market and competitor analysis to assess implications for the brand. Develop strategic product plans to meet customer needs and brand objectives (volume/share). Present product plans for approval in various forums (e.g., PMM, Product Teams). Gather feedback from marketing and cross-divisional teams prior to finalizing product plans. Act as the marketing representative in cross-divisional project team meetings for product plan implementation. Create passenger vehicle specification and ordering guides for the vehicle ordering system. Coordinate meetings and negotiate product plans with the dealer council. Develop product bulletins for the dealer organization regarding product innovations or changes. Approve point of sales material for accuracy in product specification, including web content. Plan and implement feasibility studies for potential vehicle models to be imported into South Africa. Manage planning and implementation of all passenger FBU models using the Group MBV system. Maintain the Group MBV system for accurate vehicle specifications. Distribute vehicle specification information highlighting key differences/similarities to competitors. Coordinate and facilitate the launch management process to ensure compliance and updates across the organization. Qualifications: A formal 3-year Bachelors degree/National Diploma from a recognised tertiary institution, preferably in Commerce/ Business Science/ Engineering. Experience: Minimum of 3 years product planning experience (Previous product planning experience in automotive industry will be ideal). â??â??â??â??â??â??â??or 3 years experience in sales forecasting/ market research/brand management/engineering in the automotive industry. Essential: Strategic and conceptual thinking capability Sound understanding of Marketing/Sales. Sound understanding of automotive market and competitive environment. Strong analytical skills with the ability and inclination to work with detail. Good communication skills (orals and written) Structured thinking approach with sound problem-solving abilities. Excellent computer literacy skills with comprehensive knowledge of MS Excel, Word & PowerPoint. In-depth knowledge of systems integration with the ability to work in various systems.

Product Marketer position available in North Johannesburg, Sandton. This job position was posted by . The job has been posted on 2025-03-04 in the Marketing Advertising Pr category

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