Brand Manager – R 60-50K Pm – Northern Suburbs, Cpt
Posted on 2025-03-04
| Employer | DO MORE Placements |
|---|---|
| Salary | 55000 |
| Category | It Computer |
| Location | Western Cape / Parow |
Job Summary
- All aspects of digital marketing such as managing websites
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media strategies and content creation
- Reporting on digital analytics
- Provident Fund & Group Life
- Medical Aid allowance
- 21 days annual leave per annum
- 5 staff products monthly
- Oversee and optimise the company`s website with digital agency to ensure a seamless user experience, consistent branding, and improved conversion rates.
- Work closely with development teams to enhance functionality, design, and content.
- Lead and implement SEO best practices with performance agency to improve organic search rankings.
- Conduct keyword research, on-page optimisation, and monitor SEO performance to drive website traffic and visibility.
- Strategize, develop and execute campaigns across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn etc.), ensuring alignment with brand voice and objectives.
- Drive engagement and community growth while leveraging analytics to improve strategy and performance.
- Work with international distributor marketing teams to ensure local channels build consistent brand awareness and online communities.
- Collaborate with the creative teams to produce compelling content for digital platforms, including blog posts, social media content, product pages, and email campaigns.
- Work closely with the Brand Managers, Distributor teams and creative teams to ensure digital campaigns are aligned with product launches, promotions, and brand initiatives.
- Adapt digital marketing strategies to fit diverse international markets, considering local preferences, trends, and regulations.
- Ensure content resonates with our target audience and supports brand objectives.
- Keep abreast with key trends and insights.
- Effective community management of digital channels through monitoring and responsive query and conversation management.
- Brief performance agency and report on performance accordingly.
- Regularly track, measure, and report on key digital marketing metrics (traffic, engagement, conversion rates, etc.).
- Use insights to refine strategies and report findings to senior management, providing actionable recommendations for continuous improvement.
Requirements
- Bachelors degree in marketing or communications or related field.
- Minimum of 4 years of experience in digital marketing, preferably in a related premium consumer goods sector.
- Experience in cosmetics, pharma, skincare category is advantageous.
- All-round digital marketing experience.
- Expertise in website management.
- Experience in SEO strategy and implementation, including keyword research, on-page optimization, and analytics tools (Google Analytics, SEMrush, etc.).
- Strong social media acumen with experience managing campaigns across multiple platforms.
- Proficiency in using digital marketing analytics tools to report on and optimize performance (Google Analytics, Social Media Insights, etc.).
- Exceptional communication and project management skills, with the ability to manage multiple projects.
- A keen eye for design and an understanding of how digital branding ties into the overall customer experience.
- Experience in using AI tools within digital marketing activities is advantageous.
- Proficiency in Microsoft Office.
- Self-starter and team player.
- Professionalism and attention to detail.
- High bias towards action and meeting deadlines
Benefits
- Provident Fund & Group Life
- Medical Aid allowance
- 21 days annual leave per annum
- 5 staff products monthly
Brand Manager – R 60-50K Pm – Northern Suburbs, Cpt position available in Western Cape, Parow. This job position was posted by DO MORE Placements. The job has been posted as a premium ad on 2025-03-04 at 15:10:46 in the It Computer category
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