Centurion: Dealer Principal posted by The Talent Room
Job Description
Key Responsibilities
- Develop and implement sales strategies to achieve monthly and annual sales targets.
- Manage and motivate the new vehicle sales team to deliver high performance.
- Monitor sales performance, stock levels, pricing, and competitor activities.
- Build and maintain strong customer relationships to ensure repeat and referral business.
- Ensure compliance with all OEM and dealership standards, policies, and procedures.
- Oversee the appraisal, trade-in, and deal structuring process.
- Collaborate with the marketing team to execute promotional campaigns and events.
- Prepare and present regular sales reports, forecasts, and budgets to management.
- Ensure delivery of excellent customer service and resolve customer complaints effectively.
- Recruit, train, and develop sales staff to maintain a professional and knowledgeable team.
Key Competencies & Skills
- Strong leadership and team management skills.
- Excellent negotiation and closing abilities.
- Customer-focused with outstanding communication and interpersonal skills.
- Analytical mindset with good business and financial acumen.
- Ability to work under pressure and meet targets.
- Knowledge of dealership systems (e.g., Kerridge, Automate, Evolve, or similar).
- Good understanding of OEM sales processes and requirements.
Qualifications & Experience
- Matric / Grade 12 (essential).
- Relevant sales/marketing or management qualification (advantageous).
- Minimum 3–5 years’ experience as a Vehicle Sales Manager in the automotive industry.
- Proven track record of achieving sales targets and growing sales volumes.
- Valid driver’s license.
Please note only candidates that meet the minimum requirements will be considered.
Please follow our website and social media channels to be the first to know when our clients have new vacancies!
Facebook: The Talent Room
Instagram: tr.talent.room
LinkedIn: The Talent Room – Recruitment Solutions
website: www.********.co.za
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