Johannesburg: Copy Writer posted by Kendrick Recruitment

Copywriter Luxury Property Group | Johannesburg

Kendrick Recruitment is seeking a talented and creative Copywriter to join a leading luxury property group based in Johannesburg. This role is ideal for a passionate storyteller with a flair for crafting engaging, brand-aligned content across multiple platforms within the luxury travel and hospitality sector.

Key Responsibilities:

Copywriting and Content Creation

• Develop compelling and persuasive copy for brochures, sales materials, email campaigns, and digital marketing content.

• Write engaging scripts for webinars, video content, and presentations.

• Create SEO-optimised website copy that effectively drives engagement and conversions.

• Produce sales enablement materials and tailor content for different audience segments across multiple luxury properties.

• Edit and proofread all materials to ensure accuracy, consistency, and alignment with brand standards.

• Stay up to date with industry trends and competitor activities to inform fresh and relevant content ideas.

• Collaborate with design, digital, and social media teams to produce cohesive and impactful communications.

Digital Writing and Brand Consistency

• Write for digital platforms including websites, YouTube, and email marketing.

• Create compelling titles, descriptions, and long-form digital content optimised for search visibility and engagement.

• Maintain the brands tone of voice warm, authentic, bold, and distinctly South African.

• Adapt messaging based on analytics insights while ensuring consistency in tone and style.

Collaboration and Deadline Management

• Work closely with marketing teams to support brand campaigns and launches.

• Manage multiple writing assignments simultaneously in a fast-paced, high-performance environment.

• Proactively identify content opportunities and contribute creative ideas to elevate the brands storytelling.

• Deliver high-quality work under pressure with exceptional attention to detail.

Requirements and Skills:

Essential Experience

• 57 years professional copywriting experience within the hospitality or luxury travel industry.

• Bachelors degree in Marketing, Communications, Journalism, or a related field.

• Strong portfolio showcasing brochure copy, digital content, and sales materials.

• Excellent understanding of SEO principles and digital marketing best practices.

• Experience writing across various formats including web, social media, and video content.

Technical Skills

• Exceptional command of written English with flawless grammar and attention to detail.

• Working knowledge of Google Analytics and content performance tracking.

• Understanding of platform-specific writing requirements and digital engagement strategies.

Personal Attributes

• Highly creative with a bold and authentic storytelling approach.

• Strong appreciation for South African culture, heritage, and the natural environment.

• Detail-oriented, collaborative, and able to thrive in a dynamic team environment.

• Spirited, proactive, and passionate about creating memorable brand narratives.

Package:

• Salary: Negotiable, dependent on experience.

This is an exceptional opportunity for a creative copywriter to bring stories of luxury, authenticity, and adventure to life while shaping the voice of a respected hospitality brand.