Job Description
Johannesburg – Gauteng – South Africa, Cape Town – Western Cape – South Africa
- Develop and implement integrated marketing strategies spanning digital, print, PR and events.
- Ensure all marketing efforts directly support revenue growth and customer retention.
- Oversee cross-brand marketing calendars, campaign planning and consistent messaging across all channels.
- Build and lead a high-performing Marketing team, guiding their growth and ensuring accountability.
- Supervise outsourced teams (Web Developers, Analytics, SEO Specialists, Designers and Paid Search agencies).
- Ensure all websites, social platforms, and communication channels reflect brand excellence and best practice UX/UI standards.
- Review and approve creative direction, ensuring consistent visual identity and tone of voice across all brands.
- Maintain oversight of marketing budgets, ensuring efficient allocation and strong ROI.
- Oversee analytics reporting (Google Analytics, Looker Studio, CRM dashboards) to drive data-based decision-making.
- Evaluate campaign effectiveness, monitor KPIs, and provide monthly strategic performance reports to executive management.
- Ensure continuous improvement of customer experience across all platforms and communication channels.
- Oversee implementation of enterprise-grade digital solutions, including:
- Lead innovation by identifying emerging technologies and tools that support long-term business growth.
- Direct and approve traditional marketing initiatives, including print, outdoor, in-store activations and events.
- Ensure seamless integration between digital and offline campaigns.
- Manage proposals and dealer applications where required.
- Bachelors Degree in Marketing, Business, or related field (postgraduate degree advantageous).
- 810+ Years experience in Marketing Management, preferably within Retail, Automotive or Franchise environments.
- Proven success in developing and leading end-to-end marketing strategies that drive measurable growth.
- Strong understanding of both digital (SEO, PPC, social media, analytics) and traditional marketing disciplines.
- Exceptional leadership, communication, and stakeholder management skills.
- Commercially astute, data-driven, and detail-oriented with strong Project Management capabilities.
- Solid understanding of CRM systems and digital transformation initiatives.
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