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Cape Town: Group Marketing Manager (Motor Retail) (CPT/JHB) posted by Datafin

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Job Description

Group Marketing Manager (Motor Retail) (CPT/JHB)Media/Marketing/Sales
Johannesburg – Gauteng – South Africa, Cape Town – Western Cape – South Africa

ENVIRONMENT:
THE expertise of a highly skilled & driven Group Marketing Manager is sought to join the team of a Market Leader in the motor vehicle industry with a footprint across South Africa and neighbouring countries. You will oversee and orchestrate all marketing activities across digital and offline channels, ensuring excellence across all brand marketing initiatives, managing service providers and internal teams to deliver measurable growth and brand leadership. This position requires visionary leadership, strong commercial acumen, and the ability to translate business objectives into effective marketing strategies that elevate brands and drive tangible results. Applicants must have a Bachelors Degree in Marketing/Business or similar discipline with 8-10 years experience in Marketing Management, preferably within Retail, Automotive or Franchise environments. You also need proven success in developing and leading end-to-end marketing strategies that drive measurable growth & a strong understanding of both digital (SEO, PPC, social media, analytics) and traditional marketing disciplines.
DUTIES:
Strategic Leadership –
  • Develop and implement integrated marketing strategies spanning digital, print, PR and events.
  • Ensure all marketing efforts directly support revenue growth and customer retention.
  • Oversee cross-brand marketing calendars, campaign planning and consistent messaging across all channels.
  • Build and lead a high-performing Marketing team, guiding their growth and ensuring accountability.
Oversight, Performance & Governance –
  • Supervise outsourced teams (Web Developers, Analytics, SEO Specialists, Designers and Paid Search agencies).
  • Ensure all websites, social platforms, and communication channels reflect brand excellence and best practice UX/UI standards.
  • Review and approve creative direction, ensuring consistent visual identity and tone of voice across all brands.
  • Maintain oversight of marketing budgets, ensuring efficient allocation and strong ROI.
  • Oversee analytics reporting (Google Analytics, Looker Studio, CRM dashboards) to drive data-based decision-making.
  • Evaluate campaign effectiveness, monitor KPIs, and provide monthly strategic performance reports to executive management.
  • Ensure continuous improvement of customer experience across all platforms and communication channels.
  • Oversee implementation of enterprise-grade digital solutions, including:
    • Lead innovation by identifying emerging technologies and tools that support long-term business growth.
    • Direct and approve traditional marketing initiatives, including print, outdoor, in-store activations and events.
    • Ensure seamless integration between digital and offline campaigns.
    • Manage proposals and dealer applications where required.
REQUIREMENTS:
Qualifications
  • Bachelors Degree in Marketing, Business, or related field (postgraduate degree advantageous).
Experience/Skills
  • 810+ Years experience in Marketing Management, preferably within Retail, Automotive or Franchise environments.
  • Proven success in developing and leading end-to-end marketing strategies that drive measurable growth.
  • Strong understanding of both digital (SEO, PPC, social media, analytics) and traditional marketing disciplines.
  • Exceptional leadership, communication, and stakeholder management skills.
  • Commercially astute, data-driven, and detail-oriented with strong Project Management capabilities.
  • Solid understanding of CRM systems and digital transformation initiatives.
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About Other IT/Computer Jobs in Western Cape

The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.

The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.

The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.

To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.

View Job  Sandton: Digital Marketer & Social Media Manager (hybrid) posted by Hire Resolve

Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.

Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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