Job Description
Pretoria/Centurion – Gauteng – South Africa
- Develop and execute strategies for identifying and qualifying new leads within the Transport sector and government organizations.
- Utilize market research, networking, and digital tools (LinkedIn, CRM, BI platforms) to build a robust pipeline of prospects.
- Implement account-based marketing (ABM) tactics to target high-value government and enterprise accounts.
- Leverage industry events, webinars, and trade shows to generate new business opportunities.
- Identify and recruit strategic partners aligned with growth objectives.
- Conduct due diligence on potential partners to ensure capability and market fit.
- Negotiate and formalize partnership agreements that drive mutual value.
- Build and maintain strong relationships with existing and new partners.
- Develop and execute joint business plans with clear objectives, KPIs, and revenue targets.
- Drive cross-sell and up-sell opportunities within partner ecosystems.
- Provide partners with sales enablement tools, training, and marketing support.
- Track and analyse lead conversion rates, pipeline health, and partner performance.
- Report on sales forecasts, pipeline metrics, and ROI of lead generation activities.
- Implement corrective actions to optimize partner and lead performance.
- Stay informed on market trends, competitor activities, and government procurement processes.
- Use insights to refine lead generation strategies and partnership models.
- Bachelor’s degree in business administration, Marketing, or related field.
- Track record of successful B2G sales, lead generation, and partnership development.
- Familiarity with government procurement processes and regulations.
- Strong network within the Transport sector and government organizations in Africa (West Africa experience is a plus).
- Proven experience in B2B, B2G sales and lead generation strategies (preferably in software or technology sectors).
- Strong understanding of Transport sector software needs in African governments.
- Expertise in prospecting techniques, pipeline management, and CRM tools (e.g., Salesforce).
- Ability to source, evaluate, and onboard strategic partners.
- Excellent sales, negotiation, and relationship-building skills.
- Data-driven mindset with experience in sales analytics and forecasting.
- Willingness to travel within the region.
- Results-oriented with a focus on customer satisfaction.
- Adaptable to dynamic and fast-changing environments.
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