Gauteng: External Sales Representative posted by IntelliStaff

Location: Sebenza, Edenvale

Job Description
The External Sales Representative will drive revenue growth by identifying, developing, and maintaining relationships with customers in key industries (manufacturing, mining, construction, engineering, electrical contracting). The role requires a proactive and consultative sales approach, understanding the company’s technical product range, and delivering tailored value propositions to different industrial clients.

Requirements:

• Minimum of 3–5 years of external sales experience in industrial consumables or related industry
• Experience with safety / PPE sales is a plus
• Proven B2B sales experience, preferably in industrial supplies, safety equipment, electrical, construction, or similar sectors.
• Technical aptitude: ability to understand and sell complex product lines (tools, cables, PPE, abrasives).
• Valid driver’s license and willingness to travel across territory

Responsibilities:

• Develop and execute a territory sales plan aligned with the company’s objectives.
• Identify, qualify, and close new business opportunities.
• Grow existing accounts through upselling, cross-selling, and relationship management.
• Build and maintain strong, long-term relationships with decision-makers (procurement, maintenance managers, safety officers, engineers).
• Conduct regular on-site visits to customer facilities.
• Provide excellent customer service, handling inquiries, quotations, and after-sales follow-u
• Develop deep knowledge of Fastell’s product portfolio: PPE (e.g., Dromex gloves, coveralls), hand tools (Gedore, Groz, Kendo), power tools (HiKoki, Metabo, Bosch, DeWalt), electrical consumables (cable, circuit breakers, ties), abrasives (Pferd, Lukas).
• Prepare and deliver detailed proposals, bids, and quotations.
• Maintain accurate sales pipeline and forecast in the CRM.
• Report on sales metrics, customer feedback, and market trends.
• Research and monitor industry trends in manufacturing, mining, construction, and contracting.
• Map out the competitive landscape and identify differentiation opportunities.
• Provide input to product management for improvements or new product ideas.
• Collaborate with marketing to support sales campaigns, product launches, and promotional activities.
• Liaise with warehouse, logistics, and operations to ensure timely delivery and customer satisfaction.
• Work with the finance department to manage pricing, credit terms, and customer billing.