Johannesburg: Digital Media Campaign Lead SEO posted by Ad Talent Africa

Who are we? We are a leader in digital media and marketing, delivering impactful multi-platform campaigns across digital ecosystems.

Who are we looking for? A skilled Digital Media Campaign Lead to work on fixed-term one year contract with expertise in developing and managing high-impact digital campaigns. You should be a strategic thinker with strong leadership and analytical abilities, adept at optimising campaigns to meet business objectives.

What will you do?

Campaign Strategy & Planning:

• Develop and present comprehensive digital campaign strategies aligned with business goals.

• Identify optimal digital channels (e.g., Google Ads, LinkedIn, TikTok, Programmatic) for audience engagement.

• Set and track KPIs such as conversions, lead generation, and engagement.

Audience Research & Targeting:

• Conduct audience segmentation using first- and third-party data.

• Develop custom audiences and implement retargeting strategies for conversions.

Campaign Execution & Optimisation:

• Manage multi-channel digital ad campaigns across search, social, programmatic, and display.

• Utilize A/B testing to optimize ad content and campaign performance.

• Adjust targeting and budgets in real-time using performance data.

Performance Tracking & Analytics:

• Monitor campaign performance through tools like Google Analytics and CRM platforms.

• Provide regular performance reports with actionable insights.

• Use data to forecast trends and refine strategies.

Budget & Resource Management:

• Allocate budgets effectively across digital platforms.

• Optimize CPA, ROAS, and CLV while managing media spend.

• Collaborate with finance to track budget utilization.

Collaboration & Leadership:

• Lead cross-functional teams of media buyers, analysts, and creatives.

• Provide strategic guidance and upskill internal teams on digital trends.

• Oversee the creation of engaging ad creatives.

Innovation & Industry Trends:

• Stay updated on digital trends, ad technologies, and privacy regulations.

• Experiment with new formats and AI-driven ad optimizations.

What will you need?

• Bachelors degree in Marketing, Digital Advertising, or Media Strategy.

• Diploma in SEO.

• 5+ years of experience managing digital media campaigns.

• Previous banking experience.

• Proficiency in Google Ads, LinkedIn Ads, TikTok Ads, and programmatic platforms (e.g., Google DV360).

• Strong leadership, communication, and analytical skills.

This one-year fixed-term contract is an opportunity to drive impactful digital campaigns while contributing to business growth.