Cape Town City Centre: Digital Marketer

Requirements: Matric qualification. Advantageous: A relevant Certification or Diploma. 25 years experience within Digital Marketing and/or Social Media Marketing. Proven experience in Google Ads, Meta Ads, and paid media optimisation. Strong understanding of SEO, keyword research, and website analytics. Proficiency in GA4 with the ability to analyse performance and compile insights-driven reports. Solid technical aptitude with strong troubleshooting and problem-solving abilities. Basic design proficiency (Canva, Photoshop, or Figma preferred). Understanding of landing page best practices and conversion optimisation. Ability to work independently, manage multiple deadlines, and adapt in a fast-paced environment. Valid drivers licence and willingness to travel. Plan, implement, and optimise Google Ads and Meta Ads campaigns. Manage SEO initiatives to improve organic rankings and increase website traffic. Oversee website updates, landing page development, and UX improvements. Analyse digital performance using GA4 and provide strategic recommendations. Manage and optimise Google Business Profiles across all branches. Collaborate with the content team to ensure all assets are digital-ready and aligned with campaign needs. Monitor competitor activity and key industry trends to maintain strong brand positioning. Ensure all digital channels and campaigns align with brand strategy and scheduled timelines. For more info on the Digital Marketer role please get in touch with Tiara Naidoo: