Cape Town: Digital Marketing Executive / SEO Specialist posted by West Coast Personnel

• Develop, implement, and optimise paid and organic marketing campaigns (SEO, PPC, social media, email).
• Analyse and improve website traffic, search engine rankings, and lead generation metrics.
• Produce high-quality content tailored to target audiences, including blog posts, social media updates, and promotional materials.
• Monitor, report, and interpret analytics data to track campaign effectiveness and ROI.
• Collaborate with internal teams to ensure consistent branding and messaging across all digital platforms.
• Conduct keyword research, SEO audits, and competitor analysis.
• Manage and maintain digital marketing calendars, schedules, and content pipelines.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Support brand awareness initiatives and growth strategies for Compariqo, Exance, and Checkmate.

Requirements:

• Minimum 3–5 years’ experience in digital marketing, SEO, or SEM roles.
• Proven experience managing paid campaigns and optimising organic traffic.
• Strong understanding of SEO best practices, Google Analytics, Google Ads, and social media advertising.
• Experience in content creation, copywriting, and brand messaging.
• Analytical mindset with ability to generate insights from data and improve campaigns.
• Excellent communication, organisation, and project management skills.
• Proficiency in marketing automation tools and CRM systems advantageous.
• Ability to work independently and collaborate across international teams.

What We Offer:

• Competitive remuneration aligned with UK standards.
• Opportunity to work with multiple brands and international exposure.
• Career growth within a professional, supportive, and collaborative in-office environment in Cape Town CBD.
• Access to professional development and the latest digital marketing tools and strategies.