Cape Town Region: Group Marketing Manager – National Hotel Chain – Cape Town posted by C & G Hospitality Recruitment T/A Hotelrecruiters

January 19, 2026 Jobs in Cape Peninsula

C & G Hospitality Recruitment T/A Hotelrecruiters

Western Cape

Marketing / advertising / PR

Job Description

About the Role

We are seeking a seasoned Group Marketing Manager to join our team in Cape Town City Bowl. The successful candidate will be responsible for developing and executing marketing strategies that drive brand awareness, guest acquisition, and revenue growth for our national hotel chain. This is an exciting opportunity to lead marketing initiatives, manage budgets, and collaborate with various teams to achieve business objectives.

Key Responsibilities

Develop and implement marketing strategies aligned with the hotel group’s overall business objectives and brand guidelines.
Lead marketing campaigns across various channels, including digital marketing (website, social media, email, online advertising) and traditional marketing methods.
Manage budgets effectively to maximize ROI on marketing activities.
Collaborate with sales, operations, and other departments to ensure alignment and synergy in marketing efforts.
Analyze market trends and conduct competitor analysis to identify opportunities for differentiation and growth.
Manage brand and trade marketing campaigns, maintain marketing activity calendars, and ensure consistency across all channels.
Oversee website management and content to ensure the hotel group’s website is up-to-date, engaging, and optimized for search engines.
Develop and implement social media strategies to increase engagement and brand visibility.
Drive guest loyalty by developing and executing strategies to build guest loyalty and encourage repeat business.
Track and analyze the performance of marketing campaigns and initiatives to identify areas for improvement.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
Minimum 5 Years Hospitality Marketing Management Experience.
Proven experience in strategic marketing roles, particularly within the hospitality industry.
Strong understanding of digital marketing best practices and tools.
Excellent communication, interpersonal, and presentation skills.
Ability to work independently and as part of a team.
Strong analytical and project management skills.
Experience with marketing automation platforms and CRM systems.
Knowledge of the South African market and competitive landscape.

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Qualifications

Completed Bachelor’s degree in Marketing, Communications, or a related field.

Salary & Benefits

[Salary range not specified – SKIP this entire section]

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How to Apply

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About Marketing / advertising / PR Jobs in Western Cape

The marketing, advertising, and PR industries in Western Cape offer a dynamic and competitive job market, with many multinational companies having a presence in the region. Typically, this field is in high demand due to the growth of e-commerce, digital transformation, and increasing consumer spending power. As a result, there are numerous opportunities for professionals in these roles to find employment.

Generally, salaries for marketing, advertising, and PR professionals in Western Cape can range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for senior positions to command higher salaries, while entry-level roles may start at the lower end of this range. However, it’s essential to note that actual salary figures can vary significantly, and these ranges are only a broad guide.

Common skills required for marketing, advertising, and PR professionals in Western Cape include strong creative thinking, analytical skills, attention to detail, excellent written and verbal communication skills, ability to work under pressure, and proficiency in digital tools such as Google Analytics or Adobe Creative Suite. Typically, companies look for candidates with a degree in marketing, communications, or a related field, although experience and skills can often take precedence.

The technology industry, financial services sector, manufacturing sector, and tourism are just a few examples of industries that commonly employ marketing, advertising, and PR professionals. In these sectors, roles such as digital marketing specialist, brand manager, or media relations coordinator may be available.

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Career development opportunities in this field are numerous. Typically, career progression involves moving into senior roles such as team leader or account director, where professionals can develop their skills further and take on more complex projects. Many companies also offer training programs and mentorship schemes to help employees progress in their careers. With experience, marketing, advertising, and PR professionals may also choose to pursue freelancing, starting their own agencies, or moving into leadership roles within larger organisations.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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