Job Description
About the Role
We are seeking an experienced General Sales Manager to join our team in Stellenbosch. As a key member of our dealership, you will be responsible for driving sales performance, leading a high-performing sales team, and delivering exceptional customer experiences. If you have a proven track record of success in managing sales teams and driving business growth, we would love to hear from you.
Key Responsibilities
- Consistently achieve or exceed sales targets for new and used motorcycles and accessories.
- Drive profitability through effective pricing, product mix, and sales initiatives.
- Lead, motivate, coach, and develop the sales team to maximise performance and engagement.
- Set clear targets, monitor performance, and implement improvement strategies.
- Build and maintain strong customer relationships to encourage loyalty and repeat business.
- Ensure exceptional service delivery aligned to premium dealership standards.
- Oversee and optimise the full sales process, including lead management and online sales channels.
- Manage daily sales operations and ensure compliance with internal policies and procedures.
- Remain up to date with product offerings, market trends, and competitor activity.
- Promote and manage finance and insurance products to enhance overall dealership profitability.
- Support and initiate marketing campaigns and promotional activities to drive footfall and brand awareness.
- Manage relationships with key industry stakeholders, particularly regarding commercial financing and sales operations.
Requirements
- Senior Certificate (Grade 12).
- Business diploma or relevant tertiary qualification in Management / Marketing / Sales (advantageous).
- Minimum 3–5 years’ experience managing successful sales teams within the automotive or motorcycle retail environment.
- Minimum 7–10 years’ overall experience in a sales environment.
- Strong working knowledge of sales processes, lead management, and online sales principles.
- Computer literate (proficient in MS Word, Excel & PowerPoint).
- Sound knowledge of financial management and budgeting principles.
Salary & Benefits
[Not mentioned in original]Important Note:
Please ensure you meet all the requirements and have a strong understanding of the role and responsibilities before applying.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Automotive Sales Jobs in Western Cape
In the Western Cape, the automotive sales industry is a significant sector, with many companies employing individuals to sell and service vehicles. Typically, this industry experiences moderate growth due to the ongoing demand for new and used cars. However, like many industries, it can also be subject to fluctuations in consumer spending and global market trends.
Generally, salaries for automotive sales positions in Western Cape vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level salesperson roles may fall within a salary range of R200 000 – R350 000 per annum, with more senior roles potentially exceeding R400 000 – R600 000 per annum. However, it’s essential to note that these figures are broad estimates and actual salaries can vary significantly depending on individual circumstances.
Common skills required for automotive sales positions include excellent communication and interpersonal skills, the ability to build rapport with customers, and a strong understanding of vehicle models and features. Additionally, salespeople need to be knowledgeable about finance options and regulatory requirements, as well as have strong negotiation and problem-solving skills. Other essential qualities include adaptability, resilience, and a customer-focused mindset.
The automotive industry in Western Cape is often linked to sectors such as financial services, technology, and manufacturing, where companies require skilled sales professionals to drive revenue growth and build brand awareness. These roles may involve selling new vehicles, after-sales support, or working with fleets and commercial customers.
For those interested in pursuing a career in automotive sales, there are various opportunities for development and progression within the industry. Typically, experienced salespeople can move into senior management positions, such as regional managers or dealership owners, while others may choose to transition into related roles like vehicle maintenance or after-sales support. With ongoing training and education, it’s possible to advance your career and become a leading expert in the automotive sales field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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