Bryanston: Automotive Lead Specialist – OEM Level – Gauteng, Bryanston posted by Select Motor Recruitment

• Qualify incoming sales leads to ensure they meet OEM criteria before distribution to the dealer network
• Distribute leads promptly and accurately to the correct dealer or sales team
• Monitor dealer response times and follow up to ensure timely engagement
• Escalate unresponsive or high-priority leads to management for action

CRM Management & Data Accuracy

• Maintain accurate and up-to-date lead records in the CRM system
• Track the status of all leads, including conversion, follow-ups, and closures
• Ensure data integrity and compliance with OEM and privacy standards
• Assist in CRM system enhancements, updates, and process improvements

Performance Analysis & Reporting

• Analyse lead conversion performance across dealers, campaigns, and regions
• Prepare regular reports for Sales and Marketing management on lead response times, conversion rates, and cost per lead
• Identify trends, opportunities, and areas for improvement in lead handling processes
• Provide actionable insights to improve dealer performance and marketing campaign effectiveness

Marketing Campaign Support

• Support the planning and execution of marketing campaigns by providing lead management insights
• Ensure marketing-generated leads are tracked, distributed, and followed up in line with OEM standards
• Collaborate with Marketing to measure the effectiveness of lead-generation initiatives

Qualifications & Experience:

• Diploma in Sales, Marketing, Business Administration, or a related field
• Minimum 2–4 years’ experience in CRM administration, sales support, or dealer network operations
• Strong analytical skills with the ability to interpret data and drive actionable insights
• Experience in the automotive industry OEM environment preferred
• Motor Industry experience ESSENTIAL!!

Key Skills & Competencies:

• Excellent organisational and time-management skills
• Strong attention to detail and accuracy in data handling
• Proficiency in CRM systems and Microsoft Office (Excel, PowerPoint, Outlook)
• Effective communication and interpersonal skills to liaise with dealers, marketing, and management
• Ability to work independently and manage multiple priorities in a fast-paced environment

Key Performance Indicators (KPIs):

• Lead conversion rate and overall ROI from sales leads
• Average dealer response time
• Accuracy and completeness of CRM records
• Cost per lead and campaign effectiveness
• Timely reporting and actionable insights provided to management

 
 
Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application, kindly consider your application as unsuccessful.
Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements, Select Motor Recruitment reserves the right not to respond to your application.
 
Applications should be submitted no later than Wednesday 28 January 2026.