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Pretoria: Product Marketer (Permanent) posted by Profile Personnel

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Job Description

Brief Role Description
Based in Sandton within the Company Brand department, the successful incumbent will be responsible for supporting the development of strategic product plans which the competitive advantage of the company passenger vehicle brand and secure the planned volumes and market share, coordination of product specification through the system development process to ensure that local and FBU vehicles are correctly positioned.
Possible Tasks within this Role

Analysis of market / competitor, product, price and promotion developments within the motor industry and assessing implications for the brand by continually bench marking company products vs competitor offering

Development of strategic product plans to satisfy customer requirements and the brands volume / share objective in terms of rationale, range specification, target retail pricing, etc.

Presentation, for approval, of product plans to various forums (e.g. PMM, Product Teams)

Collecting information and feedback from marketing on cross- divisional teams, forums and other channels prior to finalizing product plans.

Implementation of product plans as marketing representative in cross divisional project team meetings.

Formulation of company passenger vehicle specification and ordering guides for the vehicle ordering system.

Co-ordination of meetings and negotiation of product plans with dealer council.

Development of product bulletins for the dealer organization regarding all product innovation or changes.

Approval of point of sales material in terms of product specification in text, visuals and table for accuracy (includes websites specification and pricing).

Planning and implementation of feasibility studies for potential models to be imported into South Africa, including vehicles clinics.

Planning and implementation all company passenger FBU models utilizing the Group MBV system.

Maintaining the Group MBV system to ensure all vehicle specifications are accurate.

Maintaining and distributing vehicle specification information to the organization in illustrating key differences and similarities to competitor offerings.

Co-ordinating & facilitation of the launch management process to ensure all areas of the NSO organization and related systems, including compliance topics are updated for relevant models

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Qualification requirements
A formal 3-year bachelors degree/National Diploma from a recognised tertiary institution, preferably in Commerce/ Business Science/ Engineering.

Experience needed
Minimum of 3 years product planning experience (Previous product planning experience in automotive industry will be ideal). or 3 years experience in sales forecasting/ market research/brand management/ engineering in the automotive industry.

Essentials
Strategic and conceptual thinking capability

Sound understanding of Marketing/Sales

Sound understanding of automotive market and competitive environment

Strong analytical skills with the ability and inclination to work with detail

Good communication skills (orals and written)

Structured thinking approach with sound problem-solving abilities.

Excellent computer literacy skills with comprehensive knowledge of MS Excel, Word & PowerPoint.

In-depth knowledge of systems integration with the ability to work in various systems.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Automotive Service Jobs in Gauteng

The automotive service industry is a significant sector in Gauteng, South Africa, with a diverse range of job opportunities available. Typically, the demand for skilled technicians and mechanics remains high due to the growing need for vehicle maintenance and repair services. Generally, this industry tends to be cyclical, with fluctuations in employment rates influenced by factors such as new car sales, economic conditions, and global trends.

In terms of salary expectations, it’s common for automotive service professionals to earn a competitive income, generally ranging from R400 000 to R700 000 per annum, depending on factors such as experience, company size, and industry sector. However, please note that actual salaries may vary widely, and this range is intended only to provide a broad estimate. For example, entry-level technicians may start at the lower end of this range, while senior managers or owners of independent repair shops may earn significantly more.

Common skills required for automotive service roles include mechanical aptitude, problem-solving abilities, excellent communication skills, and the ability to work well under pressure. Typically, a valid driver’s license and relevant technical qualifications are also essential. In some cases, industry-specific certifications or training programs may be beneficial for career advancement. Additionally, many employers place a strong emphasis on teamwork and customer service, so being able to build relationships with colleagues and clients is also highly valued.

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The automotive service industry is often associated with various sectors, including the manufacturing sector, where vehicles are assembled and repaired, as well as the financial services sector, where vehicle insurance and financing are offered. The technology industry also has a significant presence in Gauteng, with many companies specializing in automotive electronics and software solutions. In general, automotive service professionals can find employment opportunities in a variety of settings, from independent repair shops to large dealership groups.

For career development, it’s common for automotive service professionals to progress through the ranks, starting as technicians or mechanics and moving into supervisory or management roles over time. Additionally, many employers invest in training and development programs to enhance skills and knowledge, which can be a valuable way to advance one’s career.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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