Johannesburg: Digital Marketing and Social Media Specialist posted by Ad Talent Africa

Who are we:

A global leader with over 50 years’ experience within the auction industry.

Who are we looking for:

An enthusiastic and creative Digital Marketing and Social Media Specialist with a passion for content, branding and performance -driven campaigns.

Job summary:

Responsible for the end-to-end management of the companys digital presence, marketing content and visual assets. This role oversees the creation, scheduling, posting and sharing of all social media content across Facebook, Instagram, LinkedIn and YouTube, including promotional content for properties going on auction, public holiday campaigns, PR content and sold property announcements.

The position manages paid advertising on Meta platforms by creating Facebook lead forms, boosting campaigns, monitoring performance, adjusting budgets and collecting and distributing leads to brokers and administrators.

Ongoing responsibilities include managing social media community messages, assisting brokers with their individual social media accounts, researching and liaising with third-party advertising platforms, generating QR codes for marketing materials and compiling performance statistics across social media, email marketing, Property24 and the website.

The role also manages back-end digital operations related to auctions, including reordering the website after mailers, updating final lot orders, managing the website and YouTube channel on auction day, updating monthly auction headers across platforms and maintaining accurate online property statuses.

What will you do:

• Desktop publishing: Requires creative development of branded templates, concepts, graphics and layouts for social media, property listings, websites, mailers, reports, digital adverts, presentations, brochures, one-pagers, boarding, street poles, brag ads and auction booklets. This includes the development and printing of monthly auction brochures
• Photography and videography: Involves the coordination and execution of property site visits, aerial and ground photography, videography and post-production editing for all marketing channels. The role manages image cropping, video editing, Google Drive compilation for mailers, event photography, staff profile shoots and the creation of stock imagery, while maintaining an organised digital filing system and overseeing company equipment. The position also tracks mandates and delegates photography where required
• Auction day: Supports operational marketing by printing and displaying upcoming auction booklets, capturing and posting live highlights on social media, producing post-auction content and assisting with bidder registration.
• General support: Managing mailer meetings and back-end systems, assisting the development team with marketing needs, tracking website and system updates, managing subscriptions and license renewals and maintaining the companys Google Business profile and location, as well as ratings

What do you need:

• 35 years experience in a Digital Marketing, Social Media, or Content-focused role
• Relevant qualification in Marketing, Digital Marketing, Communications, Design, or Multimedia (or equivalent practical experience)
• Proven experience managing social media platforms and paid advertising, particularly Meta (Facebook and Instagram)
• Strong content creation skills, including copywriting, basic design, photography and video editing
• Highly organised and able to manage multiple campaigns, deadlines and stakeholders independently