Johannesburg: On-Trade Sales Executive – Premium Spirits posted by O’Brien Recruitment

February 8, 2026 Jobs in Central Johannesburg

O'Brien Recruitment

Gauteng

FMCG Retail

Job Description

An exciting opportunity exists for an experienced On-Trade Sales Executive to join a premium spirits portfolio operating within Johannesburgs leading bars, hotels, restaurants, and nightlife venues. This role is suited to a commercially driven sales professional who understands the premium on-trade environment and thrives on building influential trade relationships.

The Role

You will be responsible for driving commercial performance across the on-trade channel by executing sales strategies, increasing brand visibility, and delivering high-quality in-trade execution. The role requires a hands-on, customer-focused approach with a strong understanding of premium brand standards.

Key Responsibilities

Identify and develop new on-trade business opportunities within premium venues
Build and maintain strong relationships with key customers and industry influencers
Develop and execute account plans and regular performance reviews
Grow menu listings and brand presence across priority outlets
Plan, execute, and attend brand activations, promotions, and events
Manage in-trade assets in line with brand guidelines
Monitor competitor activity and market trends
Brief and train promoters and venue staff on brand positioning and standards
Track sales performance, depletions, and KPIs using sales systems and tools
Negotiate and manage pouring contracts where required

What Success Looks Like

Consistent achievement of volume, distribution, and visibility targets
Strong execution standards across all priority accounts
Well-maintained customer database and call cycle
Effective reporting, planning, and budget management
Long-term, value-driven customer relationships

About You

You are commercially astute, relationship-led, and passionate about premium spirits and the on-trade environment. You are comfortable working independently, influencing decision-makers, and delivering results in a competitive market.

You will bring:

Proven on-trade sales experience within the liquor or premium FMCG sector
Strong negotiation and relationship-building skills
High energy, resilience, and a results-driven mindset
Strong planning, presentation, and self-management skills
A customer-first approach with attention to detail and execution excellence

View Job Pretoria: Outbound Sales Representative (Media & Print) posted by AtripleA recruitment & temps

Qualifications & Experience

Matric (a 3-year Sales or Marketing qualification is advantageous)
Minimum 3 years relevant FMCG sales experience, preferably in premium liquor or spirits
Strong understanding of the on-trade channel
Valid Code 08 drivers licence
Willingness to travel extensively (80%)

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About FMCG Retail Jobs in Gauteng

The FMCG retail industry in Gauteng, South Africa is typically a dynamic and competitive field, with numerous opportunities for career growth and development. Generally, the job market trends indicate a steady demand for skilled professionals to manage and execute various aspects of product distribution, sales, and customer service. As a result, those interested in pursuing a career in FMCG retail can expect to find a range of roles available.

Salaries in the FMCG retail sector vary widely depending on factors such as experience, company size, industry sector, and location. While it’s difficult to pinpoint exact salary ranges, very broad estimates suggest that entry-level positions typically start within the R20 000 – R40 000 per annum bracket, with more senior roles falling within the R80 000 – R150 000 range. However, please note that actual salaries can differ significantly depending on individual circumstances. For example, experience and qualifications in a specific area, such as logistics or marketing, may command higher salaries.

Common skills required for FMCG retail positions include strong communication and interpersonal skills, attention to detail, analytical thinking, problem-solving abilities, and the capacity to work under pressure. Additionally, proficiency in Microsoft Office applications, data analysis tools, and customer relationship management (CRM) software is often beneficial. Other valuable skills include inventory management, supply chain optimization, and visual merchandising.

FMCG retail roles can be found across various industry sectors, including financial services sector, technology industry, manufacturing sector, and consumer goods companies. These industries often require employees with diverse skill sets to manage product distribution, sales, and customer service functions.

View Job Johannesburg: Auto Finance – Agent Customer Service 5B – English – On site Johannesburg posted by Genpact SA

Career development opportunities in FMCG retail are vast, with many professionals progressing into senior management positions or taking on specialized roles such as brand management or category management. Those interested in pursuing a career in this field can expect to find training programs, mentorship initiatives, and internal promotions available. With experience and dedication, individuals can build a rewarding and challenging career in the FMCG retail sector.

This information provides general career guidance. Actual salaries and requirements vary by employer.

GO APPLY NOW

Safe & secure application process