| Date | 2025-01-22 |
|---|---|
| Job Title | Paid Digital Marketing Specialist |
| Employer | More Information |
| Salary | |
| Category | Marketing Advertising Pr |
| Location |
ZA / South Africa |
Job Summary
A recent professional profile photo is to accompany your application EMPLOYMENT TYPE : Permanent SECTOR : Marketing BASIC SALARY : R23 000.00 START DATE : A.S.A.P / Immediate REQUIREMENTS: Diploma/Advanced Certificate/Degree in Marketing/Advertising or related field. Strong proficiency in paid advertising platforms such as Google Ads and Facebook Business Manager. Ideally a minimum of three years experience. Expertise in campaign optimization techniques, including A/B testing, audience segmentation, and bid strategy adjustments. Must have the ability and a structured approach to work with multiple ad accounts at the same time. Must have an in-depth understanding of digital marketing and a proven track record. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross- functional teams and external partners. Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs. DUTIES: Ensure effective campaign planning and execution, against set targets and budgets, with a clear focus on incremental sales and improving advertising performance. Monitor campaign performance daily, making adjustments to improve cost efficiency and achieve optimal results. Test and implement new ad formats, platforms, or techniques to improve ROI and keep strategies innovative. Create detailed reports on campaign delivery, highlighting key performance indicators (KPIs) such as click-through rate (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). Provide actionable recommendations to optimize ad copy, visuals, audience targeting, bidding strategies, and placement. Create automated reporting tools or dashboards to streamline tracking and ensure transparency. Partner with web developers to ensure landing pages are optimized for conversions and align with campaign goals. Develop and implement paid social media strategies that align with business goals, increasing brand visibility and driving engagement. Integrate content strategies into paid campaigns to enhance audience targeting and engagement. Stay updated on trends and emerging platforms to ensure campaigns are relevant and competitive. HOURS: Monday to Friday: 08:00 17:00
Paid Digital Marketing Specialist position available in ZA, South Africa. This job position was posted by . The job has been posted on 2025-01-22 in the Marketing Advertising Pr category
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