Cape Town City Centre: Mid-Level Paid Media Specialist

Responsibilities: Plan, build, and manage paid media campaigns across Google and Meta platforms Analyse campaign performance and implement data-driven optimisations Develop audience targeting strategies and creative testing approaches Manage budgets effectively and ensure campaigns deliver strong ROI Provide clear, insightful performance reports and recommendations to clients or internal teams Collaborate with designers, content creators, and senior strategists to enhance campaign outcomes Stay informed on new trends, tools, and platform updates within the digital advertising landscape Requirements: 24 years of hands-on experience managing paid media campaigns (agency experience preferred) Proficient in Google Ads, Meta Ads Manager, and related analytics tools Strong understanding of digital marketing metrics (CTR, CPC, CPA, ROAS, etc.) Google Ads and/or Meta Blueprint certification advantageous Proven track record of achieving campaign goals and managing multiple client accounts Strong analytical, problem-solving, and communication skills Self-driven, proactive, and comfortable working both independently and collaboratively Ideal Candidate: A results-oriented digital marketer with a solid technical foundation, a strategic mindset, and a passion for driving measurable success through paid media campaigns.