Cape Town City Centre: Social Media Manger

Job Objectives Strategically create and distribute brand content across social networks Oversee brands social media accounts design and layout Manage campaigns and public interactions across all social outlets Ensure best social customer response practices Post content, ensure timely responses, manage social media programs, and carry out brand voice Manage day-to-day social media calendar (generate, edit, publish, share content daily) Attend group and partner events to ensure best social coverage Develop audience targeting strategy by campaign using interests, behaviours, lookalike audiences, retargeting, demographics Ensure effective stakeholder relationships internally and externally Lead strategy and execution of paid social media campaigns, including objectives and ROI measurement Recommend content types driving impressions, engagements, and sales Report on social media analytics, campaigns, and social listening Monitor SEO and web traffic metrics Job Skills and Knowledge Excellent communication skills (phone, email, presentations) Writing skills and ability to speak in the brand tone Ability to adapt quickly to changing requirements and technologies Strong platform knowledge to maximize campaigns Extensive social media knowledge and competitive awareness Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), Adobe Design Suite (Photoshop, InDesign, Acrobat), WordPress, Sprinklr Minimum Requirements Education: Matric Bachelors degree in marketing or applicable field (desirable) Experience: 5 years managing social media campaigns including public interactions in corporate, agency, or social company environments Professional experience with Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, and emerging channels Experience collaborating with internal and external resources to develop strategies within budget and timelines Experience with web analytics and communication with IT/technical teams Competencies Deciding and Initiating Action Working with People Relating and Networking Writing and Reporting Presenting and Communicating Information Creating and Innovation Delivering Results & Meeting Customer Expectations