| Date | 2024-10-15 |
|---|---|
| Job Title | Crm & Direct Marketing Manager |
| Employer | Merand Corbett & Associates More Information |
| Salary | 0 |
| Category | It Computer |
| Location |
Western Cape / Cape Town |
Job Summary
Key
Responsibilities:
- Responsible for customer journey mapping of direct marketing campaigns across all direct channels.
- Sound knowledge of customers segmentation and how to apply this to a customer growth strategy.
- Assigning customer target files to deals and creative together for personalised customer experience.
- Design and implement quality assurance on all work.
- Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt outs.
- Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar.
- Responsible for the set up and reporting of customer surveys.
- Report on campaign objectives laid out in the brief.
- Guide business stakeholders on processes and best practices to understand customers behaviour and engagement through communication.
- Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications.
- Managing trigger campaigns throughout the customer lifecycle to maximise sales.
- A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective.
- Ensuring campaigns comply with current best practice and legal compliance.
- Identify target audience and opportunities to grow our direct marketing lists.
Qualifications:
- Degree or relevant marketing qualification
- Minimum of 4 years` experience in a CRM role
- Must have worked for an online transactional business, with a strong digital presence
- Experience working on or developing customer lifecycle programmes
- Experience with triggered communication and complex segmentation
- Experience with CRM tools and content management systems
- Advanced experience with MS Office tools and G-suite Google Docs
- Strong understanding of data management and governance
- Strong interpersonal skills and ability to work within cross-functional teams
- Extremely detail orientated, whilst being able to see the big picture and how pieces across the organisation fit together
- Must be agile and able to change direction quickly
*ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED*
Crm & Direct Marketing Manager position available in Western Cape, Cape Town. This job position was posted by Merand Corbett & Associates. The job has been posted as a char8000 ad on 2024-10-15 at 01:00:31 in the It Computer category
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