Crm & Direct Marketing Manager
Posted on 2025-03-20
| Employer | Merand Corbett & Associates |
|---|---|
| Salary | 0 |
| Category | Sales Marketing |
| Location | Western Cape / Cape Town |
Job Summary
– Responsible for customer journey mapping of direct marketing campaigns across all direct channels.
– Sound knowledge of customers segmentation and how to apply this to a customer growth strategy.
– Assigning customer target files to deals and creative together for personalised customer experience.
– Design and implement quality assurance on all work.
– Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt outs.
– Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar.
– Responsible for the set up and reporting of customer surveys.
– Report on campaign objectives laid out in the brief.
– Guide business stakeholders on processes and best practices to understand customers behaviour and engagement through communication.
– Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications.
– Managing trigger campaigns throughout the customer lifecycle to maximise sales.
– A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective.
– Ensuring campaigns comply with current best practice and legal compliance.
– Identify target audience and opportunities to grow direct marketing lists.
Key
Requirements:
– Degree or relevant marketing qualification.
– Minimum of 4 years` experience in a CRM role.
– Must have worked for an online transactional business, with a strong digital presence.
– Experience working on or developing customer lifecycle programmes.
– Experience with triggered communication and complex segmentation.
– Experience with CRM tools and content management systems.
– Advanced experience with MS Office tools and G-suite Google Docs.
– Strong understanding of data management and governance.
– Strong interpersonal skills and ability to work within cross-functional teams.
– Extremely detail orientated, whilst being able to see the big picture and how pieces across the organization fit together.
– Must be agile and able to change direction quickly.
*Only shortlisted candidates will be contacted* If you do not receive any response after two weeks, please consider your application unsuccessful*
Crm & Direct Marketing Manager position available in Western Cape, Cape Town. This job position was posted by Merand Corbett & Associates. The job has been posted as a char8000 ad on 2025-03-20 at 01:00:38 in the Sales Marketing category
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